From the monthly archives:

September 2009

The Tattoo On Your Forehead

September 29, 2009

There are a lot reasons people get tattoos. For some, it is to have a memorial of someone they love. In other parts of the world, it is to demonstrate a person’s move from being a child to being an adult. Gang members get tattoos to show affiliation with a group of people. But most [...]

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Please Dont Like Me

September 17, 2009

This is one of my favorite scenes from the movie “Ocean’s Eleven.” This is where Rusty (played by Brad Pitt) is instructing the newbie Linus (Matt Damon) how to con the casino owner. Ever felt that way? Just like Rusty, well-meaning people in your life will tell you what you need to do to be [...]

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Are You Being A Zax

September 11, 2009

As a child, you might recall reading the Dr. Seuss story called “The Zax” in which two Zax found themselves coming from opposite directions only to come face to face; neither of them were willing to budge or to change. As one Zax stated “For I live by a rule that I learned as a [...]

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Could Should or Want (Target Market Part 2)

September 10, 2009

In my last post “Are You a Crystal or a Magnifying Glass” we talked through the importance of having a laser-focused, clearly defined target market for your products or services. The next step is actually defining it. News Flash Defining your target market does not begin with market research, demographic analysis or a business plan. [...]

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Are You A Crystal or Magnifying Glass™

September 8, 2009

There is a common theme emerging among my business coaching clients; it is a death knell that most fail to recognize. What are the symptoms of this downward progression? A sense of being overwhelmed Frustration that sales haven’t significantly increased, despite time and effort The inability to clearly and powerfully articulate what they do These [...]

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Is Your Picture Worth A Thousand Hits

September 2, 2009

I was on an excellent conference call Monday with Bill Boorman. The topic was, “how to get noticed in social media.” When I was asked what causes me to pay attention to someone on Twitter, my response was “the picture.” I’m not certain that answer went over well; perhaps everyone was expecting something a bit [...]

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