I do a lot of networking and relationship building and what I ask everyone (people I know and people I don’t) is “How’s business?” I do that because I care and because I’m really interested in their response.
Most everyone I speak with lately has said that their sales are down. And not just down, but dramatically down. When I ask why, the answers are usually:
- “The economy. No one is buying.”
- “This recession. People are hesitant to buy.”
- “Everyone is feeling their budgets tighten.”
- “It’s a tough economic time.”
I apologize if what I say next is offensive, but some of you need a wake up call. Winning the sales war starts with your attitude. Stop blaming the economy, stop making excuses and take responsibility. Here is the reality:
If you believe the economy is the reason for your decreased sales, you will not sell.
Point and Counterpoint
Point: “It’s the economy. No one is buying.”
Counterpoint: People are still spending money. Have you driven by a shopping mall lately? Is the parking lot empty?
Point “It’s this recession. People are hesitant to buy.”
Counterpoint: If someone is hesitant to buy, it is because you have not given them a good enough reason to buy.
Point: “Everyone is feeling their budgets tighten.”
Counterpoint: If someone has a budget, that means they have money! They are spending their money somewhere. Why aren’t they spending their money with you?
Point: “It’s a tough economic time.”
Counterpoint: So what?
What this economy means is that you have to work harder, smarter and better than your competition to increase your sales.
What do you think?
Photo courtesy of timparkinson.
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