Comments on: I’m OK, You’re OK: Social Media Self-Esteem

By: Mike Ramer

Mike Ramer — Fri, 27 Nov 2009 15:51:43 +0000

Alicia, Love this title and your content. Absolutely agree it’s about quality not quantity. Especially when investing in relationships. Social Media certainly shouldn’t be viewed a “popularity contest”, as you wrote.

However, the numbers can help manage the ROI in Time. For example, one way to measure productivity on Twitter is: # of tweets divided by # of followers. This ratio shows how may tweets it takes to gain one follower. (There are many other factors here, but it does get us thinking, right?) This ratio gives insight into how people value their time. “Excellent” is less than 1:1. “Good” is anywhere from 1:1 to 3:1. “Average” is 3:1 to 5:1. Over 5:1, people aren’t valuing their time effectively, in my view.

The great value of SM is meeting, learning, collaborating with “like minds”. Like we have. Love your style and your posts. To me, you have an “A” online brand. Hope to meet IRL soon. Best, Mike

By: Michael VanDervort

Michael VanDervort — Tue, 17 Nov 2009 10:45:11 +0000

@Alicia

If you are only going to be posting a couple of times a week, keep writing excellent stuff like this! I wouldn’t go back to high school (except for my class trip to Hawaii!) for anything. I generally don’t get too worried about social media stuff, since their is plenty of attention to go around, but we all have that little insecure kid lurking inside us, don’t we?

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Tue, 17 Nov 2009 10:36:30 +0000

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By: Meghan M. Biro

Meghan M. Biro — Tue, 17 Nov 2009 05:23:05 +0000

Bravo Alicia! for highlighting important issues with social media metrics + a real potential for skewed perception. If you focus primarily on quantity it becomes (if not now, it will eventually) a lifeless endeavor.

Where is the meaning in pure numbers? How do you define value? Relationships are far too valuable to dilute on metrics alone.

Factoid: I’m not the world’s most natural small-talker This article resonates. It is certainly a delicate balance when you introduce business into the equation. This is precisely where quality control measures are useful. Quality will always trump quantity in my book.

By: Kevin W. Grossman

Kevin W. Grossman — Mon, 16 Nov 2009 23:44:33 +0000

It is all about relationship building and sharing relevant content and at some point marketing and sales can and should play a role in business social media.

But again, that’s after the relationship building and sharing relevant content and just being yourself. Couldn’t agree more. In fact, you find that it’s so natural to talk shop with those you have relationships with – legitimately getting to know someone so you value and trust their insight and influence.

That’s the timeless act of business development.

But I’m still shooting for a gazillion followers – because everybody wants to rule the world. (Queue Tears for Fears and 80′s high school selfish-teem and neuroses)

By: Jennifer McClure

Jennifer McClure — Mon, 16 Nov 2009 23:38:59 +0000

Well put Alicia! It’s easy to start equating social media followers to “popularity”, but as you point out – all that really matters is the depth of those relationships. We can really only build strong relationships with a small number of people (is it the Dunbar number that says 150 max?), so it’s important to remember to invest time to build true and rich relationships with a few versus coveting shallow relationships with many.

By: Alicia Arenas

Alicia Arenas — Mon, 16 Nov 2009 21:54:17 +0000

Pattie – @epodcaster is a great person to know!

Byron – so glad to have you comment. I think we have a responsibility to help others who are struggling with this issue too.

Shennee – I’m glad this was helpful to you!