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	<title>Comments on: How To Create An Irrelevant Brand</title>
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	<link>http://www.sanerapdc.com/2009/12/how-to-create-an-irrelevant-brand/</link>
	<description>Executive Development, Business, Coaching and Social Media Fun</description>
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		<title>By: Alicia Arenas</title>
		<link>http://www.sanerapdc.com/2009/12/how-to-create-an-irrelevant-brand/comment-page-1/#comment-560</link>
		<dc:creator>Alicia Arenas</dc:creator>
		<pubDate>Wed, 23 Dec 2009 14:15:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.sanerapdc.com/?p=710#comment-560</guid>
		<description>Hi David! Welcome to Sanera. Thanks for the comment. Once we&#039;ve figured out what our brand is and we&#039;re living it, then we need to come up with creative ways to talk about our brand. More on that in an upcoming post.</description>
		<content:encoded><![CDATA[<p>Hi David! Welcome to Sanera. Thanks for the comment. Once we&#8217;ve figured out what our brand is and we&#8217;re living it, then we need to come up with creative ways to talk about our brand. More on that in an upcoming post.</p>
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		<title>By: David C.</title>
		<link>http://www.sanerapdc.com/2009/12/how-to-create-an-irrelevant-brand/comment-page-1/#comment-559</link>
		<dc:creator>David C.</dc:creator>
		<pubDate>Wed, 23 Dec 2009 14:01:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.sanerapdc.com/?p=710#comment-559</guid>
		<description>I saw a link to this on Twitter and decided to read it. Great points. So many people and businesses miss the mark when it comes to describing themselves and their businesses and wonder why they don&#039;t make it. I think living a brand is more important than stating a brand</description>
		<content:encoded><![CDATA[<p>I saw a link to this on Twitter and decided to read it. Great points. So many people and businesses miss the mark when it comes to describing themselves and their businesses and wonder why they don&#8217;t make it. I think living a brand is more important than stating a brand</p>
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		<title>By: Alicia Arenas</title>
		<link>http://www.sanerapdc.com/2009/12/how-to-create-an-irrelevant-brand/comment-page-1/#comment-497</link>
		<dc:creator>Alicia Arenas</dc:creator>
		<pubDate>Tue, 15 Dec 2009 00:16:08 +0000</pubDate>
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		<description>Thanks Ben. Carbon copies are the death of innovation and sales. Have a great week!</description>
		<content:encoded><![CDATA[<p>Thanks Ben. Carbon copies are the death of innovation and sales. Have a great week!</p>
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		<title>By: Ben Eubanks</title>
		<link>http://www.sanerapdc.com/2009/12/how-to-create-an-irrelevant-brand/comment-page-1/#comment-470</link>
		<dc:creator>Ben Eubanks</dc:creator>
		<pubDate>Wed, 09 Dec 2009 17:33:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.sanerapdc.com/?p=710#comment-470</guid>
		<description>Love the suggestions and the idea that everyone doesn&#039;t have to be a carbon copy. Go for the purple cow. :-)</description>
		<content:encoded><![CDATA[<p>Love the suggestions and the idea that everyone doesn&#8217;t have to be a carbon copy. Go for the purple cow. <img src='http://www.sanerapdc.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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