And you’re good at it. Ain’t that fun?

It is so much more complicated than that, and the power added to your voice by spending time in HR and in staying up on HR topics gives you an edge as a speaker and as someone who has attended your workshop it definitely shows.

From a marketing perspective, I can absolutely see your concern about staying focused on the small business, on your niche, but you are the Otaku in so many areas, and I’d wave that flag before I’d ever put it away.

You’ve earned the right to wave it, so wave it proudly. I’m really glad that my run on burst of honesty triggered something like this. Thank you for sharing.

Meghan, the feeling is mutual! You make a good point about developing a brand that lasts. That is what we’re shooting for isn’t it? To be firmly planted in people’s memories and they associate positive emotions with those memories.

Jacqui, I think people with eclectic tastes are very interesting! The danger comes in when we make our branding message and target market an eclectic mix. Thank you!

Kevin, you are definitely an influencer! And I appreciate your comments. I think you have terrific insight and I will definitely chew on your thoughts. I’ll give you a call once I’ve digested them.

Pattie, it is definitely time for reflection. I agree, fear can be a good motivator as long as we aren’t sucked into fear to the point that we become paralyzed. I’ll be chewing on your comment too!

I have many interests outside of HR supplier marketing and PR, and the fact that I’m not afraid to share that via social media and networking has given me an authenticity edge (maybe to the chagrin of others in the HR marketplace).

But it’s because I’m the real deal — like yourself and the others you mentioned — not because I’m a marketing schmoozer selling you schlock.

I’ve never worked in corporate HR but I’ve recruited, hired and fired as it relates to the “growing of business” and have learned a helluva lot about the HR marketplace in the past decade I’ve been in it.

Being multi-faceted in your learning helps you to better train and coach your clients. Going back to niche marketing — fact is an HR consultant doing business in Santa Cruz, CA is going to vary (quite dramatically maybe) from doing business in Yuma, AZ — or wherever.

The more you network and experience, the more you learn about subtlety and cultural innuendo. Broad learning leads to broad appeal (brand) leads to better niche analysis and execution.

You rock and I got your back any day of the week.