I fought the idea of doing a newsletter for a long time. I hate newsletters. They are typically high on self-promotion and low on value, so I usually delete them before I open them. I don’t have time to read them, I don’t want to read them and I did not want to be hypocritical and do one myself. What happened? Several people who are much smarter than I am convinced me that you wanted to read what I have to say. I guess that’s true since you are kind enough to read my blog.

So when I made the decision last December to do one, I was determined that my newsletter would be different. Many of you were kind of enough to tell me what you don’t like about newsletters and the most frequent comments were:

• Too long
• Too many sponsors
• Too many things for sale
• A repeat of blog posts
• Not enough helpful information

The Un-Newsletter

Here is how it will be different.

• It will have one short article for you to read called “The Game Changer.” The Game Changer is a question, one question that if you read it, think about it and answer it, it has the potential to change the way you do business.

• It will come to you once and on occasion, twice a month.

• It is sponsor free.

Thank you to those of you who have already subscribed. If you are interested and haven’t subscribe, you can do so here.

“See” you next week in your in-box.

Photos courtesy of takombibelot

Tagged as: business development, client, results, un-newsletter