From the monthly archives:

April 2010

The Amy Challenge

April 19, 2010

This is a true story about “Amy” who just happens to be one of my heroes. Amy has had a lot to overcome in her life. She was married to a soldier and as that vocation usually demands, they moved to a new state and city where she knew no one. Happily she became pregnant. [...]

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Smores and Sales

April 19, 2010

This is a big week at Sanera as I’m starting a third Sanera Camp (small business boot camp) class in two days. As I’ve been preparing for it, the idea of customer experience is in all my thoughts. Last December, my friend and blogger, Michael Long, asked me to write about this very topic. Even [...]

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This Should Not Have Happened

April 13, 2010

She sat across the conference room table from me wiping the tears from her face. Her tears were streaming unabated because of news she received three weeks ago: after 35 years, her company did not need her anymore. Today is her last day. The company thoughtfully wanted to support her in her job search and [...]

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March Marketing Madness Featuring Amy Howell

April 3, 2010

What a week this has been! We’ve had some fantastic guest posts from marketing experts around the country. We are closing out March Marketing Madness week with a guest post from Amy Howell. Amy is the CEO of Howell Marketing Strategies, a PR and marketing firm that combines traditional and social media marketing. Amy has [...]

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March Marketing Madness Featuring Tim Hayden

April 2, 2010

If you don’t know Tim Hayden, you should. I met Tim at South by Southwest Interactive last month at an excellent social media seminar which you can read about here. Tim hosted the event and spoke. After spending some time with him, learning about his vision for the future of social media I knew I [...]

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March Marketing Madness Featuring Kevin Grossman

April 1, 2010

Today is a special day. As I was contemplating which guest bloggers to invite this week, this man was at the top of my list – Kevin Grossman. Kevin’s 22 years of marketing communications experience has been primarily in the human resources (HR) and recruiting industries. Hundreds of HR suppliers around the country have tapped [...]

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