Comments on: 5 Reasons You Don’t Need To Cold Call Me http://www.sanerapdc.com/2010/05/4-reasons-cold-calling-social-media/ Executive Development, Business, Coaching and Social Media Fun Wed, 21 Dec 2011 17:24:25 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: 5 Marketing Lessons from Crack Dealers | TalentCulture http://www.sanerapdc.com/2010/05/4-reasons-cold-calling-social-media/comment-page-1/#comment-1511 5 Marketing Lessons from Crack Dealers | TalentCulture Mon, 04 Oct 2010 04:45:35 +0000 http://www.sanerapdc.com/?p=3028#comment-1511 [...] the moment they get it, they will have an insatiable desire for more of it?2. Analyze your marketWhere does your target market hang out? What kinds of activities are they doing?  Is it in a certain zip code, metaphorical “corner,” [...] [...] the moment they get it, they will have an insatiable desire for more of it?2. Analyze your marketWhere does your target market hang out? What kinds of activities are they doing?  Is it in a certain zip code, metaphorical “corner,” [...]

]]> By: Alicia Arenas http://www.sanerapdc.com/2010/05/4-reasons-cold-calling-social-media/comment-page-1/#comment-1159 Alicia Arenas Tue, 01 Jun 2010 18:11:33 +0000 http://www.sanerapdc.com/?p=3028#comment-1159 Todd, thank you for your comment. Foursquare is important to business marketing and by the way, I am thoroughly enjoying your Foursquare case study on your blog: http://intrepid-llc.com/social-media/35th-check-in-the-publix-foursquare-watch/ Joe, you bring up a good point about more traditional marketing methods. And good for you for investing time in your clients to teach them the new tools. That definitely makes you a valued resource. Ben, thank you for your questions. You inspired me to write my newest post on Twitter: http://www.sanerapdc.com/2010/06/5-ways-i-won-with-twitter/. Thanks for the compliment and welcome to the Sanera family! Todd, thank you for your comment. Foursquare is important to business marketing and by the way, I am thoroughly enjoying your Foursquare case study on your blog: http://intrepid-llc.com/social-media/35th-check-in-the-publix-foursquare-watch/

Joe, you bring up a good point about more traditional marketing methods. And good for you for investing time in your clients to teach them the new tools. That definitely makes you a valued resource.

Ben, thank you for your questions. You inspired me to write my newest post on Twitter: http://www.sanerapdc.com/2010/06/5-ways-i-won-with-twitter/. Thanks for the compliment and welcome to the Sanera family!

]]> By: Ben Reed http://www.sanerapdc.com/2010/05/4-reasons-cold-calling-social-media/comment-page-1/#comment-1152 Ben Reed Sat, 29 May 2010 13:34:52 +0000 http://www.sanerapdc.com/?p=3028#comment-1152 Alicia, 80% of your business came as a direct result of relationships built in Twitter? I'd love to hear more on this. Was this from you reaching out to new prospects on Twitter? Or from people finding you on Twitter? Neither? Both? I'm active on Twitter, and it's been a great way to build relationships with existing contacts and expand my network. But I can't say that I've seen many sales as a direct result of Twitter activity. I'd love to hear any more insights you have on this. Thanks, Ben P.S. Great post, btw! Alicia,

80% of your business came as a direct result of relationships built in Twitter? I’d love to hear more on this. Was this from you reaching out to new prospects on Twitter? Or from people finding you on Twitter? Neither? Both?

I’m active on Twitter, and it’s been a great way to build relationships with existing contacts and expand my network. But I can’t say that I’ve seen many sales as a direct result of Twitter activity.

I’d love to hear any more insights you have on this.

Thanks,
Ben

P.S. Great post, btw!

]]> By: Joe Lavelle http://www.sanerapdc.com/2010/05/4-reasons-cold-calling-social-media/comment-page-1/#comment-1150 Joe Lavelle Thu, 27 May 2010 16:33:51 +0000 http://www.sanerapdc.com/?p=3028#comment-1150 Alicia - this is a great post! Although I am not an early adopter of any of the 4 great tools you list, I do have an aptitude for social media and for making my life easier/better/more profitable with technology. All that said, even though I agree with your post, some of my best clients, mentors and supporters have come to me more traditionally and one of the ways that I have strengthened my relationship with them is to lead them to have more of an online presence and awareness. So, I will still take a cold call, BUT the elevator pitch better be REALLY good! Thanks for the great conversation! Alicia – this is a great post! Although I am not an early adopter of any of the 4 great tools you list, I do have an aptitude for social media and for making my life easier/better/more profitable with technology.
All that said, even though I agree with your post, some of my best clients, mentors and supporters have come to me more traditionally and one of the ways that I have strengthened my relationship with them is to lead them to have more of an online presence and awareness. So, I will still take a cold call, BUT the elevator pitch better be REALLY good!
Thanks for the great conversation!

]]> By: Todd Schnick http://www.sanerapdc.com/2010/05/4-reasons-cold-calling-social-media/comment-page-1/#comment-1149 Todd Schnick Thu, 27 May 2010 14:00:24 +0000 http://www.sanerapdc.com/?p=3028#comment-1149 Thanks for adding Foursquare into this mix. For me, I don't really care about where you eat, or badges, or even what others think of those venues. For me, it is money BECAUSE, it is an obvious conversation starter with someone you want to get to know. I mean, seriously, it can't get any easier. Did they check in at a bookstore? Ask them what book they are reading. Boom! Conversation started - and relationship begun. Easy. Thanks for adding Foursquare into this mix.

For me, I don’t really care about where you eat, or badges, or even what others think of those venues.

For me, it is money BECAUSE, it is an obvious conversation starter with someone you want to get to know.

I mean, seriously, it can’t get any easier. Did they check in at a bookstore? Ask them what book they are reading. Boom! Conversation started – and relationship begun.

Easy.

]]> By: Alicia Arenas http://www.sanerapdc.com/2010/05/4-reasons-cold-calling-social-media/comment-page-1/#comment-1147 Alicia Arenas Mon, 24 May 2010 20:31:05 +0000 http://www.sanerapdc.com/?p=3028#comment-1147 Bill, that's an interesting way to look at what cold calling is and I understand your point. I especially liked what you said about overdoing it with the information you've gathered about the prospect. There is a fine balance between warming up the call and again, sounding like a stalker. Since you use questions to drive the course of the call, would you mind sharing what some of your key questions are? Thanks for your perspective from "across the pond!" Bill, that’s an interesting way to look at what cold calling is and I understand your point. I especially liked what you said about overdoing it with the information you’ve gathered about the prospect. There is a fine balance between warming up the call and again, sounding like a stalker.

Since you use questions to drive the course of the call, would you mind sharing what some of your key questions are? Thanks for your perspective from “across the pond!”

]]> By: Alicia Arenas http://www.sanerapdc.com/2010/05/4-reasons-cold-calling-social-media/comment-page-1/#comment-1146 Alicia Arenas Mon, 24 May 2010 20:22:54 +0000 http://www.sanerapdc.com/?p=3028#comment-1146 Good question Jerry. I think it comes down to individual preferences. As a business owner, the cold calls I receive are largely not something I want, but your experience may be different. When I was in corporate America, receiving 10 cold calls a day (mostly from recruiters because of my position) was tremendously annoying. Most of them did not take an interest in me or the issues I was facing. The ones who put themselves in my shoes and understood my pain points were the ones who got the business. I wrote a post about that on The Red Recruiter's site: http://www.redrecruiting.com/?p=562. Keep the questions coming - it's an important issue. Good question Jerry. I think it comes down to individual preferences. As a business owner, the cold calls I receive are largely not something I want, but your experience may be different. When I was in corporate America, receiving 10 cold calls a day (mostly from recruiters because of my position) was tremendously annoying. Most of them did not take an interest in me or the issues I was facing. The ones who put themselves in my shoes and understood my pain points were the ones who got the business. I wrote a post about that on The Red Recruiter’s site: http://www.redrecruiting.com/?p=562. Keep the questions coming – it’s an important issue.

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