Comments on: How To Name Your Business http://www.sanerapdc.com/2010/07/how-to-name-your-business-small-business-coaching/ Executive Development, Business, Coaching and Social Media Fun Wed, 21 Dec 2011 17:24:25 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Master Resume Writer http://www.sanerapdc.com/2010/07/how-to-name-your-business-small-business-coaching/comment-page-1/#comment-1343 Master Resume Writer Tue, 27 Jul 2010 10:50:00 +0000 http://www.sanerapdc.com/?p=2948#comment-1343 Good morning, Alicia! Another thoughtful article from the owner of Sanera People Development Company! I love your company's unique name. I'm curious, is People Development Company part of your complete name, or is it a tagline? Either way, if further defines 'the value you offer!' By default, I inherited a fairly broad (yet specific) company name (CareerTrend) when I acquired CareerTrend nearly 13 years ago. Though the company has morphed over that tenure (for example, it was local, brick and mortar when I bought it and now is global and virtual), and the service offerings have changed, grown and adapted to my style and talents, the name has continually 'fit.' So, what you say makes sense. I especially love #9: Does it transcend technology? GREAT point that social media may not have the 'grab' in 10 years that it does today! Wow. Thanks again, Alicia, for writing and sharing your great blog posts! Jacqui Good morning, Alicia!

Another thoughtful article from the owner of Sanera People Development Company! I love your company’s unique name.

I’m curious, is People Development Company part of your complete name, or is it a tagline? Either way, if further defines ‘the value you offer!’

By default, I inherited a fairly broad (yet specific) company name (CareerTrend) when I acquired CareerTrend nearly 13 years ago. Though the company has morphed over that tenure (for example, it was local, brick and mortar when I bought it and now is global and virtual), and the service offerings have changed, grown and adapted to my style and talents, the name has continually ‘fit.’ So, what you say makes sense.

I especially love #9: Does it transcend technology? GREAT point that social media may not have the ‘grab’ in 10 years that it does today! Wow.

Thanks again, Alicia, for writing and sharing your great blog posts!

Jacqui

]]> By: Alicia Arenas http://www.sanerapdc.com/2010/07/how-to-name-your-business-small-business-coaching/comment-page-1/#comment-1241 Alicia Arenas Wed, 14 Jul 2010 12:24:23 +0000 http://www.sanerapdc.com/?p=2948#comment-1241 Ron, you've got some great suggestions. It's an interesting idea to put .com in the business name. I think that can work quite well for some companies. Regarding the length of a name, I understand your point. I think the key here is balance. There are many things to consider when choosing a name. Thank you for adding to the conversation! Ron, you’ve got some great suggestions. It’s an interesting idea to put .com in the business name. I think that can work quite well for some companies. Regarding the length of a name, I understand your point. I think the key here is balance. There are many things to consider when choosing a name. Thank you for adding to the conversation!

]]> By: Alicia Arenas http://www.sanerapdc.com/2010/07/how-to-name-your-business-small-business-coaching/comment-page-1/#comment-1240 Alicia Arenas Wed, 14 Jul 2010 12:19:51 +0000 http://www.sanerapdc.com/?p=2948#comment-1240 Barbara, thanks for sharing. Vetting names can be really helpful. And it is no coincidence at all. I wanted to create a name that didn't exist so I could define what it means, rather than overcome pre-conceived ideas about a word. :-) Barbara, thanks for sharing. Vetting names can be really helpful. And it is no coincidence at all. I wanted to create a name that didn’t exist so I could define what it means, rather than overcome pre-conceived ideas about a word. :-)

]]> By: Ron Harper http://www.sanerapdc.com/2010/07/how-to-name-your-business-small-business-coaching/comment-page-1/#comment-1236 Ron Harper Wed, 14 Jul 2010 02:52:15 +0000 http://www.sanerapdc.com/?p=2948#comment-1236 I enjoy the searching for available domain names and have owned quite a few only because I like the sound of it. (HeadZap.com is one such that I own and am not using!) The latest Google optimization (it changes all the time) is to use dashes so the words are distinguishable. I don't like the convention. I also would take exception to the shortness. If it makes sense, than people will type it if you have attracted them to your service/product. The other thing you didn't mentioned that I think is important is the use of the .com in the name itself - even if you have a brick & mortar business. Why waste the advertising space by not using the .com as the name of the business? This way you don't have to type the name and then put the website address. rh I enjoy the searching for available domain names and have owned quite a few only because I like the sound of it. (HeadZap.com is one such that I own and am not using!)

The latest Google optimization (it changes all the time) is to use dashes so the words are distinguishable.

I don’t like the convention.

I also would take exception to the shortness. If it makes sense, than people will type it if you have attracted them to your service/product.

The other thing you didn’t mentioned that I think is important is the use of the .com in the name itself – even if you have a brick & mortar business. Why waste the advertising space by not using the .com as the name of the business? This way you don’t have to type the name and then put the website address.

rh

]]> By: Barbara McNeely http://www.sanerapdc.com/2010/07/how-to-name-your-business-small-business-coaching/comment-page-1/#comment-1234 Barbara McNeely Wed, 14 Jul 2010 01:41:26 +0000 http://www.sanerapdc.com/?p=2948#comment-1234 Great post, could have really used it 5 or 6 years ago. I chose my business name b/c it used my initials. So familiar to me, but I've learned they were awkward for most people. Question: Once you do the trademark research, I am guessing you should register your name as a trademark? P.S. Is it just coincidence that Sanera is Arenas backwards? ;-) Great post, could have really used it 5 or 6 years ago. I chose my business name b/c it used my initials. So familiar to me, but I’ve learned they were awkward for most people.
Question: Once you do the trademark research, I am guessing you should register your name as a trademark?
P.S. Is it just coincidence that Sanera is Arenas backwards? ;-)

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