From the category archives:

Branding

What You Need To Know About Your Competition

June 22, 2010

True story: With high expectations, I recently attended a conference held by a nationally renowned company. Surprisingly, the company’s speakers weren’t very good and most of the curriculum was rehashed information I saw in other programs for years. The company was shocked by the lack of enthusiasm from the attendees. And we were shocked to [...]

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March Marketing Madness With Todd Schnick

March 31, 2010

Have you enjoyed March Marketing Madness as much as I have? Well it’s not over yet. I have the great pleasure of introducing you to Todd Schnick. Todd is Chief of The Intrepid Group, a marketing firm out of Atlanta, Georgia. Todd specializes small to medium-sized companies (one of the reasons I wanted him to [...]

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March Marketing Madness Featuring Eric Fletcher

March 30, 2010

Welcome to March Marketing Madness! All this week, you will have access to several marketing experts’ opinions and ideas. And today, I am happy to introduce you to Eric Fletcher. Eric is the Chief Marketing Officer of McGlinchey Stafford PLLC, a national corporate law firm. He is a former broadcaster, advertising agency creative director and [...]

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Following My Own Advice

January 27, 2010

It’s funny how being a coach causes me to turn inward and examine my business practices. I regularly have to ask myself if I’m taking the advice I give to my clients. Unfortunately, the answer is “not always,” particularly with regard to niche markets.
You see, I’m doing a lot of work with clients (and in [...]

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2010 What Ifs

January 6, 2010

A preview to my San Antonio Business Building Boot Camp, January 13, 2010:
One of the things I love about Twitter is the ability to connect and speak with people I never would have met otherwise. This week I had the fortunate experience of speaking with two super-intelligent business owners: Patty Farmer of Envoy Mortgage & [...]

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Purple Cow Prospecting

December 14, 2009

In case you have not read “Purple Cow” by Seth Godin, go get it – today. It’s about being remarkable, how to exceptionally market yourself, your products and your services. The idea is that in a field full of cows, if you’re purple, you’re going to stand out.
Long-term business success requires more than purple cow [...]

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How To Create An Irrelevant Brand

December 9, 2009

None of us ever wakes up, looks in the mirror and says, “Today, my goal is to be irrelevant.” When you go to a networking event or a Tweetup you don’t introduce yourself by saying “Hi. My name is Rose Pineda. I’m a mortgage lender with Mortgages Are Us and I’m irrelevant.” Of course not!
Or [...]

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Vampires Friends And Sales

October 29, 2009

So I’ve got a couple of friends who are emotional vampires. Take “Sherry” for example. We started out as great friends! We’d laugh together, shop together, support each other and just hang out. Something started changing though. Sherry started having drama in her life. Serious drama. This happened, that happened and “it’s so terrible.” Over [...]

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Please Dont Like Me

September 17, 2009

This is one of my favorite scenes from the movie “Ocean’s Eleven.” This is where Rusty (played by Brad Pitt) is instructing the newbie Linus (Matt Damon) how to con the casino owner.

Ever felt that way?
Just like Rusty, well-meaning people in your life will tell you what you need to do to be successful. “Do [...]

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Is Your Picture Worth A Thousand Hits

September 2, 2009

I was on an excellent conference call Monday with Bill Boorman. The topic was, “how to get noticed in social media.” When I was asked what causes me to pay attention to someone on Twitter, my response was “the picture.” I’m not certain that answer went over well; perhaps everyone was expecting something a bit [...]

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