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	<title>Sanera &#187; Branding</title>
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	<link>http://www.sanerapdc.com</link>
	<description>Executive Development, Business, Coaching and Social Media Fun</description>
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		<title>My Blogging Ethical Dilemma</title>
		<link>http://www.sanerapdc.com/2010/08/my-blogging-ethical-dilemma-where-to-draw-the-line-in-social-media/</link>
		<comments>http://www.sanerapdc.com/2010/08/my-blogging-ethical-dilemma-where-to-draw-the-line-in-social-media/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 16:46:40 +0000</pubDate>
		<dc:creator>Alicia Arenas</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[For Entrepreneurs]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[ethically responsible blogging]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.sanerapdc.com/?p=3517</guid>
		<description><![CDATA[I haven&#8217;t written a blog post in three weeks. I&#8217;ve tried. I&#8217;ve sat in front of my computer screen almost every day and attempted to come up with something meaningful, smart and witty. But it didn&#8217;t happen. So I decided to stop trying so I could figure out what was going on and I realized [...]]]></description>
		<wfw:commentRss>http://www.sanerapdc.com/2010/08/my-blogging-ethical-dilemma-where-to-draw-the-line-in-social-media/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>What You Need To Know About Your Competition</title>
		<link>http://www.sanerapdc.com/2010/06/what-you-need-to-know-about-your-competition/</link>
		<comments>http://www.sanerapdc.com/2010/06/what-you-need-to-know-about-your-competition/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 13:01:43 +0000</pubDate>
		<dc:creator>Alicia Arenas</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[For Entrepreneurs]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[challenge]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[competitors]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[questions about your competition]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://www.sanerapdc.com/?p=3264</guid>
		<description><![CDATA[True story: With high expectations, I recently attended a conference held by a nationally renowned company. Surprisingly, the company&#8217;s speakers weren&#8217;t very good and most of the curriculum was rehashed information I saw in other programs for years. The company was shocked by the lack of enthusiasm from the attendees. And we were shocked to [...]]]></description>
		<wfw:commentRss>http://www.sanerapdc.com/2010/06/what-you-need-to-know-about-your-competition/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>March Marketing Madness With Todd Schnick</title>
		<link>http://www.sanerapdc.com/2010/03/march-marketing-madness-with-todd-schnick/</link>
		<comments>http://www.sanerapdc.com/2010/03/march-marketing-madness-with-todd-schnick/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 10:58:43 +0000</pubDate>
		<dc:creator>Alicia Arenas</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[For Entrepreneurs]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[march marketing madness]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.sanerapdc.com/?p=2756</guid>
		<description><![CDATA[Have you enjoyed March Marketing Madness as much as I have? Well it&#8217;s not over yet. I have the great pleasure of introducing you to Todd Schnick. Todd is Chief of The Intrepid Group, a marketing firm out of Atlanta, Georgia. Todd specializes small to medium-sized companies (one of the reasons I wanted him to [...]]]></description>
		<wfw:commentRss>http://www.sanerapdc.com/2010/03/march-marketing-madness-with-todd-schnick/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>March Marketing Madness Featuring Eric Fletcher</title>
		<link>http://www.sanerapdc.com/2010/03/march-marketing-madness-featuring-eric-fletcher/</link>
		<comments>http://www.sanerapdc.com/2010/03/march-marketing-madness-featuring-eric-fletcher/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 12:29:17 +0000</pubDate>
		<dc:creator>Alicia Arenas</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[For Entrepreneurs]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[focus]]></category>
		<category><![CDATA[march marketing madness]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.sanerapdc.com/?p=2743</guid>
		<description><![CDATA[Welcome to March Marketing Madness! All this week, you will have access to several marketing experts&#8217; opinions and ideas. And today, I am happy to introduce you to Eric Fletcher. Eric is the Chief Marketing Officer of McGlinchey Stafford PLLC, a national corporate law firm. He is a former broadcaster, advertising agency creative director and [...]]]></description>
		<wfw:commentRss>http://www.sanerapdc.com/2010/03/march-marketing-madness-featuring-eric-fletcher/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Following My Own Advice</title>
		<link>http://www.sanerapdc.com/2010/01/following-my-own-advice-niche-markets/</link>
		<comments>http://www.sanerapdc.com/2010/01/following-my-own-advice-niche-markets/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 11:25:22 +0000</pubDate>
		<dc:creator>Alicia Arenas</dc:creator>
				<category><![CDATA[Boot Camp]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[distinctions]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[leaders]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.sanerapdc.com/?p=2288</guid>
		<description><![CDATA[It&#8217;s funny how being a coach causes me to turn inward and examine my business practices. I regularly have to ask myself if I&#8217;m taking the advice I give to my clients. Unfortunately, the answer is &#8220;not always,&#8221; particularly with regard to niche markets.
You see, I&#8217;m doing a lot of work with clients (and in [...]]]></description>
		<wfw:commentRss>http://www.sanerapdc.com/2010/01/following-my-own-advice-niche-markets/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>2010 What Ifs</title>
		<link>http://www.sanerapdc.com/2010/01/the-2010-what-ifs-branding-strategic-planning/</link>
		<comments>http://www.sanerapdc.com/2010/01/the-2010-what-ifs-branding-strategic-planning/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 12:55:14 +0000</pubDate>
		<dc:creator>Alicia Arenas</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[For Entrepreneurs]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[distinctions]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.sanerapdc.com/?p=2170</guid>
		<description><![CDATA[A preview to my San Antonio Business Building Boot Camp, January 13, 2010:
One of the things I love about Twitter is the ability to connect and speak with people I never would have met otherwise. This week I had the fortunate experience of speaking with two super-intelligent business owners: Patty Farmer of Envoy Mortgage &#38; [...]]]></description>
		<wfw:commentRss>http://www.sanerapdc.com/2010/01/the-2010-what-ifs-branding-strategic-planning/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Purple Cow Prospecting</title>
		<link>http://www.sanerapdc.com/2009/12/purple-cow-prospecting/</link>
		<comments>http://www.sanerapdc.com/2009/12/purple-cow-prospecting/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 15:23:12 +0000</pubDate>
		<dc:creator>Alicia Arenas</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[Purple Cow]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[Sanera]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://www.sanerapdc.com/?p=1727</guid>
		<description><![CDATA[In case you have not read &#8220;Purple Cow&#8221; by Seth Godin, go get it &#8211; today. It&#8217;s about being remarkable, how to exceptionally market yourself, your products and your services. The idea is that in a field full of cows, if you&#8217;re purple, you&#8217;re going to stand out.
Long-term business success requires more than purple cow [...]]]></description>
		<wfw:commentRss>http://www.sanerapdc.com/2009/12/purple-cow-prospecting/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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