From the category archives:

Branding

Is Your Picture Worth A Thousand Hits

September 2, 2009

I was on an excellent conference call Monday with Bill Boorman. The topic was, “how to get noticed in social media.” When I was asked what causes me to pay attention to someone on Twitter, my response was “the picture.” I’m not certain that answer went over well; perhaps everyone was expecting something a bit [...]

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Rational Or Emotional Decisions At Disney

August 21, 2009

August 19, 2009 – Day 3
When I heard that the Disney Institute was going to take us through new employee orientation (called “Traditions”), I was skeptical. I’ve been in the HR field for over 15 years. I’ve participated in and facilitated countless orientation programs and I was not looking forward to this.
Surprisingly, I saw something [...]

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Mirror Mirror On The Wall

July 27, 2009

You’ve got things to do, so let me get straight to the point. You need a brand.
I’m not talking about a logo, website or business card. I’m talking about you and your professional brand.  Why? Because there are a million widget makers, tutors, coaches, accountants, restaurant owners, recruiters, etc. You are in an ocean of [...]

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Tools Twitter And Foundations

July 22, 2009

I had the opportunity to attend the San Antonio Tweet Camp last Saturday. What a great experience! We had people from Austin, Corpus Christi and even Houston attend. If you click on this link, you’ll find expert sessions from Michael Long (aka The Red Recruiter) and more.
One of my favorite presenters was Colleen Pence and [...]

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Brand Building for Your Bottom Line – Burger King, Butts and Branding

June 30, 2009

Burger King, Butts & Branding
Most everyone knows about branding in the context of commercials, brochures and logos. But in working with my clients, I have found there is a gap in understanding what professional branding is and how powerfully it impacts a business’ bottom line. So this is the first in a series of posts [...]

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