From the category archives:

Customer Experience

3 Reasons Why You Should Be Like Edward Cullen

June 9, 2010

My husband supervises mostly women and after work one day he asked me, “What is it about the Twilight movies?” I immediately thought about Edward in the first movie, desperate to save Bella’s life while struggling to control his thirst. I remembered when he told her she was everything he had searched for in 100 [...]

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Smores and Sales

April 19, 2010

This is a big week at Sanera as I’m starting a third Sanera Camp (small business boot camp) class in two days. As I’ve been preparing for it, the idea of customer experience is in all my thoughts. Last December, my friend and blogger, Michael Long, asked me to write about this very topic. Even [...]

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Is Your Cup Cracked

February 22, 2010

My husband loves Starbucks, a “Venti Carmel Macchiato upside down” to be exact; a drink for which he believed there could be no improvement. But then he was listening to a morning-drive radio program and the hosts described what it was like to drink their favorite Starbucks concoction from a mug, instead of the paper [...]

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