From the category archives:

For Entrepreneurs

How To Name Your Business

July 13, 2010

“How do I choose a name for my business?” It’s an important question.
Run your ideas for a business name through some of these filters and see what you get:
1. Is the url available?
If not, look for something else. The synergy of having your company name match yourcompanyname.com is too important to ignore.
2. Is it naturally [...]

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What I’ve Learned From Rejection

July 8, 2010

Have you ever faced rejection? Perhaps your cold calling hit a dead end or your proposals have been rejected?
Some people told me I shouldn’t write this post. Their concern was that I might look bad or I might discredit myself by telling this story. But the truth is that we all face rejection. And the [...]

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The Slowkey Pokey – How To Turn Yourself Around

June 29, 2010

It happens. Business slows down.
Most people look at slow periods as a bad thing. But not you! You are a super-star! You refuse to think like everyone else around you. So let’s shout a collective, “Bull Feathers!” to being discouraged during slow times. This time is a gift. Use it to do good things for [...]

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What You Need To Know About Your Competition

June 22, 2010

True story: With high expectations, I recently attended a conference held by a nationally renowned company. Surprisingly, the company’s speakers weren’t very good and most of the curriculum was rehashed information I saw in other programs for years. The company was shocked by the lack of enthusiasm from the attendees. And we were shocked to [...]

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5 Ways I Won With Twitter

June 1, 2010

I recently did a revenue analysis for 2009 and discovered something. Almost 80% of my revenue from that year can be linked directly back to Twitter. Since my last post, I’ve been asked how I’ve made Twitter work for my business. Honestly, that question makes me uncomfortable because I am not a Twitter expert; I [...]

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Coco The Invisible Dog

May 21, 2010

I’d like you to meet someone very special.  Her name is Coco and my husband took this untouched, non-photoshopped picture of her.

Coco is a gorgeous Cocker Spaniel with the sweetest personality and everyone fall in love with her.
I don’t want you to be like Coco.
Don’t misunderstand, be sweet and gorgeous if that’s your thing. But [...]

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3 Ways To Stop Overcommitting

May 17, 2010

I spoke with a friend (and small business owner) who is ready to pull out the little hair he still has left in his head. He is a solopreneur with a rapidly growing business (great) who keeps saying yes to new projects (not so great) and is operating consistently on four hours of sleep, suffering [...]

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Thank You For Your Complaint

May 4, 2010

A few years ago, my husband bought a car battery from O’Reilly’s Auto Store which included a warranty. This weekend, the battery died and he took it to the O’Reilly’s location where he made his purchase. The manager of this location looked at my husband with suspicion and questioned (in a decidedly non-customer friendly manner) [...]

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The Amy Challenge

April 19, 2010

This is a true story about “Amy” who just happens to be one of my heroes.
Amy has had a lot to overcome in her life. She was married to a soldier and as that vocation usually demands, they moved to a new state and city where she knew no one. Happily she became pregnant. When [...]

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March Marketing Madness Featuring Amy Howell

April 3, 2010

What a week this has been! We’ve had some fantastic guest posts from marketing experts around the country. We are closing out March Marketing Madness week with a guest post from Amy Howell. Amy is the CEO of Howell Marketing Strategies, a PR and marketing firm that combines traditional and social media marketing. Amy has [...]

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