From the category archives:

For Entrepreneurs

March Marketing Madness Featuring Eric Fletcher

March 30, 2010

Welcome to March Marketing Madness! All this week, you will have access to several marketing experts’ opinions and ideas. And today, I am happy to introduce you to Eric Fletcher. Eric is the Chief Marketing Officer of McGlinchey Stafford PLLC, a national corporate law firm. He is a former broadcaster, advertising agency creative director and [...]

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March Marketing Madness Featuring Kent Huffman

March 29, 2010

Welcome to March Marketing Madness! This week you will have the opportunity to hear from marketing experts around the country via guest blog posts on Sanera. Our first guest blogger is Kent Huffman, and believe me, when it comes to marketing, he knows what he’s talking about. Kent led the global marketing communications team at [...]

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Why Your Dog Drinks From The Toilet

March 28, 2010

Welcome to March Marketing Madness! This week, all the blog posts will be about marketing. In fact, I have invited several marketing experts to guest blog! The guest bloggers are actively involved in marketing, come from different industries and live all over the country. You will be privy to their knowledge and unique perspectives. AND [...]

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You Need A Business Butt Kicking Part 2

March 15, 2010

In Part 1, we discussed what makes some business owners successful and others not. This is a continuation of that post. So what is the answer? Successful business owners have a different set of core beliefs than those who wish for success. Yesterday, I went over six ways you, as a small business owner, need [...]

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You Need A Business Butt Kicking Part 1

March 14, 2010

Why are some business owners more successful than others? Their belief systems are different from the “wishers” or the “posers.” The successful business owners make a decision to go for what they want and they do it – no excuses. 1. Work your butt off! When you look at successful business owners, it’s tempting to [...]

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Alicia 1 Perfectionism 0

February 25, 2010

In case you’re new to this blog, I’ve shared that I am a “recovering perfectionist.” Perfectionism wastes time, energy, money, kills relationships and stalls businesses. Having said that, every perfectionistic leaning I have was challenged yesterday by a training perfect storm. This is what my morning felt like yesterday. Okay, perhaps not this bad, but [...]

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And You Will Tell Them Yes

February 8, 2010

All your life you are told the things you cannot do. All your life they will say you’re not GOOD ENOUGH or STRONG ENOUGH or TALENTED ENOUGH. They’ll say you’re the wrong height or the wrong weight or the wrong type to play this or BE THIS or achieve this. They will tell you no, [...]

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You Get What You Pay For

February 1, 2010

Would you pay someone $2.25 for an “authentic” Rolex watch that typically costs $100,000+? Then why do we do this very thing in business? We work with vendors and expect to get a $5,000 product for $800. I understand; money is always tight in small businesses. To survive, we typically look for the best deals [...]

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Get Off Your Butt

January 14, 2010

Yesterday was session one of Business Building Boot Camp. Everyone had “ah-has,” including me. My friend and SEO specialist Matthew Egan, @imagefreedom on Twitter, wrote about his revelations in his post “Hey Mr. Big Stuff.” Among other revelations, the rest of the business soldiers (aka participants) discovered they have a few things in common: Perfection [...]

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You Be The Coach For Referral Fees

January 11, 2010

I was at a networking event and one of my friends (a small business owner) said: “Someone referred a client to me and they are asking for a 20% referral fee. I don’t charge for referrals. If you’re someone I know and I believe you will do a good job, I’m going to refer business [...]

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2010 What Ifs

January 6, 2010

A preview to my San Antonio Business Building Boot Camp, January 13, 2010: One of the things I love about Twitter is the ability to connect and speak with people I never would have met otherwise. This week I had the fortunate experience of speaking with two super-intelligent business owners: Patty Farmer of Envoy Mortgage [...]

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Resolutions Are Horse Feathers

December 30, 2009

Last week, Michael Long, aka The Red Recruiter posted this very interesting tweet: Everywhere you turn, especially at this time of year, there are a million posts about making and keeping New Year’s resolutions. Personally, I think most of it is a bunch of hooey like “visualize your success” and “strive for goal congruity.” What [...]

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Beach Houses And Business Planning

December 28, 2009

When you started your business, did you do it because you wanted to work 80 hours a week? When you took the plunge, was it your hope that you would never see your family? Did you want to lose sleep, lose hair and make Tums your own personal food group? Of course not. Most small [...]

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Charlie Brown Business Sense

December 7, 2009

Forget business for a moment. Let’s talk Christmas trees. Have you ever been to a tree lot with a perfectionist? That one’s too big. That one’s scrawny. That one has a gap on the left side where a bird had a nest. Too small. Too short. Too green. Too pine-y. Too spruce-y. And after hours [...]

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The Cure For A 2010 Business Hangover

November 30, 2009

Wow. I looked at the calendar today and realized something. There are less than five weeks until 2010. This lit a fire under me! I don’t want to wake up January 1st with a ten page to do list.  I want to celebrate January 1st with my favorite cup of coffee, a filled appointment book, [...]

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Vampires Friends And Sales

October 29, 2009

So I’ve got a couple of friends who are emotional vampires. Take “Sherry” for example. We started out as great friends! We’d laugh together, shop together, support each other and just hang out. Something started changing though. Sherry started having drama in her life. Serious drama. This happened, that happened and “it’s so terrible.” Over [...]

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Is Winning Everything

October 20, 2009

October, 1996, an upset happened in the boxing world that no one expected. Heavy-weight champion Evander Holyfield hit Mike Tyson, knocked him out and Evander won the much anticipated match.The media, the fans and Mike all asked for a rematch. They got it on June 28, 1997. It was a $100 million rematch. We had [...]

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Is Honesty The New Authentic

October 5, 2009

How many times have you heard the word “authenticity” in the last seven days? If you are online or went to any of the social media/tech conferences last week, I bet you heard it a bunch. The messages “be yourself”and “be authentic” are the mantras, of social media evangelists. It is the 2.0 way of [...]

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Please Dont Like Me

September 17, 2009

This is one of my favorite scenes from the movie “Ocean’s Eleven.” This is where Rusty (played by Brad Pitt) is instructing the newbie Linus (Matt Damon) how to con the casino owner. Ever felt that way? Just like Rusty, well-meaning people in your life will tell you what you need to do to be [...]

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Are You Being A Zax

September 11, 2009

As a child, you might recall reading the Dr. Seuss story called “The Zax” in which two Zax found themselves coming from opposite directions only to come face to face; neither of them were willing to budge or to change. As one Zax stated “For I live by a rule that I learned as a [...]

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