From the category archives:

March Marketing Madness

March Marketing Madness 2011 – The Recap

March 29, 2011

You asked for it and here it is! A recap of the March Marketing Madness posts all in one place. In alpha order by author, here are all the posts that brought you (the small business owner) marketing advice on a budget: Why Dr. Seuss Was a Brilliant Marketer – Alicia Arenas Would you like [...]

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There Is No Friggin’ Easy Button To Market Your Business – Kevin W. Grossman

March 25, 2011

I can’t think of a better person to wrap up March Marketing Madness than Kevin W. Grossman. Kevin’s 22 years of marketing communications experience has been primarily in the human resources (HR) and recruiting industries. Hundreds of HR suppliers around the country have tapped into Kevin’s marketing and social media expertise. Kevin is an HR [...]

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How To Build A Website That CLICKS With Your Customers – Tom Pick

March 24, 2011

Today, we are featuring marketing expert Tom Pick. I met Tom via Twitter about a year ago and have enjoyed his social media posts on his blog Webbiquity. If you’re following Tom on Twitter (@TomPick), you’ll find him actively posting great content related to B2B marketing and social media strategies. He’s also been named one [...]

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10 Insider Rules for Marketing a Start-Up – Michelle Tripp

March 23, 2011

Dear readers, I hope you’re getting as much out of these March Marketing Madness posts as I am. Haven’t the experts been fantastic? Well I have another marketing expert to present to you today. Her name is Michelle Tripp. If you don’t know her, I suggest you friend her on Facebook, subscribe to her blog [...]

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How To Maximize LinkedIn For Your Small Business – Jason Seiden

March 22, 2011

Ladies and gentlemen, it is day 8 of March Marketing Madness and you are in for a real treat today: Jason Seiden. I’ve been following Jason’s blog Fail Spectacularly (don’t you love the name?) for a while and had the great pleasure of meeting my online buddy IRL a couple of weeks ago.  Jason and [...]

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7 Steps to Creating a Small Business Community on Twitter – Kent Huffman

March 20, 2011

When I pause to think about today’s guest marketing expert, I pinch myself for being lucky enough to know him – Kent Huffman. Kent has been featured in Forbes, is a published author and is a wicked-smart marketing guru. Further, if anyone is qualified to tell us about communities on Twitter, it’s Kent. For the [...]

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Your Game Changing Message On a Budget – Eric Fletcher

March 18, 2011

I was in Dallas a few months ago sitting in a cafe with three people having an energy-charged conversation about small business, customer experience and marketing. One of the brilliant people at the table is our guest expert today, Eric Fletcher. Eric has an unassuming air about him, but watch out – he’s a sleeper! [...]

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How to Get Traditional Media Coverage – Debi Pfitzenmaier

March 17, 2011

It’s day 5 of March Marketing Madness! I hear entrepreneurs ask a variation on this question all the time: “How can I get my business in the news?” May I present to you one of the best Public Relations professionals I’ve ever known? Please meet Debi Pfitzenmaier, president of Pfitz PR.  She has more than [...]

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Podcasting Will Inexpensively Solve Your Prospecting Problems – Todd Schnick

March 16, 2011

It’s “Wow Wednesday” with another insightful marketing post on a topic I want to learn more about: podcasting! And there is no one better to teach us how to do it than today’s marketing expert, Todd Schnick. Todd is a successful serial entrepreneur and his latest endeavor is The Intrepid Group, LLC. While there, Todd [...]

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Are You Leaving Money on the Table – Ava Diamond

March 15, 2011

Welcome to day 3 of March Marketing Madness, a series of posts from marketing experts around the country giving their best advice to entrepreneurs.  Get ready for some information and inspiration. Our guest expert today is Ava Diamond, president of Feisty Women Rock.  Along with many accomplishments, Ava is a renowned speaker and has co-authored [...]

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How to Do Great Marketing with (Almost) Zero Money – Jeff Ogden

March 14, 2011

You are in for a treat! Welcome to the 2nd in a series of marketing specific posts for small business owners called March Marketing Madness. My guest expert today is Jeff Ogden, President of Find New Customers. I met Jeff virtually on Twitter via #B2BChat (I suggest you follow that Twitter conversation Thursday nights) and [...]

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Why Dr. Seuss Was a Brilliant Marketer

March 13, 2011

Many of you have asked me “How can I market my business on a budget?” These next two weeks at Sanera are just for you! I have invited marketing experts from around the country to give you their best marketing advice. Welcome to the first in this special series of posts called March Marketing Madness. [...]

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March Marketing Madness Featuring Amy Howell

April 3, 2010

What a week this has been! We’ve had some fantastic guest posts from marketing experts around the country. We are closing out March Marketing Madness week with a guest post from Amy Howell. Amy is the CEO of Howell Marketing Strategies, a PR and marketing firm that combines traditional and social media marketing. Amy has [...]

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March Marketing Madness Featuring Tim Hayden

April 2, 2010

If you don’t know Tim Hayden, you should. I met Tim at South by Southwest Interactive last month at an excellent social media seminar which you can read about here. Tim hosted the event and spoke. After spending some time with him, learning about his vision for the future of social media I knew I [...]

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March Marketing Madness Featuring Kevin Grossman

April 1, 2010

Today is a special day. As I was contemplating which guest bloggers to invite this week, this man was at the top of my list – Kevin Grossman. Kevin’s 22 years of marketing communications experience has been primarily in the human resources (HR) and recruiting industries. Hundreds of HR suppliers around the country have tapped [...]

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March Marketing Madness With Todd Schnick

March 31, 2010

Have you enjoyed March Marketing Madness as much as I have? Well it’s not over yet. I have the great pleasure of introducing you to Todd Schnick. Todd is Chief of The Intrepid Group, a marketing firm out of Atlanta, Georgia. Todd specializes small to medium-sized companies (one of the reasons I wanted him to [...]

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March Marketing Madness Featuring Eric Fletcher

March 30, 2010

Welcome to March Marketing Madness! All this week, you will have access to several marketing experts’ opinions and ideas. And today, I am happy to introduce you to Eric Fletcher. Eric is the Chief Marketing Officer of McGlinchey Stafford PLLC, a national corporate law firm. He is a former broadcaster, advertising agency creative director and [...]

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March Marketing Madness Featuring Kent Huffman

March 29, 2010

Welcome to March Marketing Madness! This week you will have the opportunity to hear from marketing experts around the country via guest blog posts on Sanera. Our first guest blogger is Kent Huffman, and believe me, when it comes to marketing, he knows what he’s talking about. Kent led the global marketing communications team at [...]

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Why Your Dog Drinks From The Toilet

March 28, 2010

Welcome to March Marketing Madness! This week, all the blog posts will be about marketing. In fact, I have invited several marketing experts to guest blog! The guest bloggers are actively involved in marketing, come from different industries and live all over the country. You will be privy to their knowledge and unique perspectives. AND [...]

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