From the category archives:

Sales

Podcasting Will Inexpensively Solve Your Prospecting Problems – Todd Schnick

March 16, 2011

It’s “Wow Wednesday” with another insightful marketing post on a topic I want to learn more about: podcasting! And there is no one better to teach us how to do it than today’s marketing expert, Todd Schnick. Todd is a successful serial entrepreneur and his latest endeavor is The Intrepid Group, LLC. While there, Todd [...]

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Are You Leaving Money on the Table – Ava Diamond

March 15, 2011

Welcome to day 3 of March Marketing Madness, a series of posts from marketing experts around the country giving their best advice to entrepreneurs.  Get ready for some information and inspiration. Our guest expert today is Ava Diamond, president of Feisty Women Rock.  Along with many accomplishments, Ava is a renowned speaker and has co-authored [...]

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The You Don’t So I Won’t Sales Technique

February 27, 2011

If you follow my blog you know I’ve done several posts about relationship-based selling. (I’ll include links below.) At its most basic level, the premise behind relationship-based selling is that you establish a connection with your prospective client based on genuine care and concern, determine what their needs are and tell them how your product [...]

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5 Ways to Build Your Twitter Influence

January 21, 2011

Anytime someone uses the phrase “social media guru” it cracks me up because really and truly, it’s not that hard to build a strong following online. You don’t have to be a guru and it certainly doesn’t require 10,000 hours of mastery. You must, however, understand that building influence online is about building relationships. You’re [...]

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5 Marketing Lessons from Crack Dealers

September 23, 2010

Disclaimer: I have never used illegal drugs and do I not advocate the use of illegal drugs or controlled substances illegally. Drugs and the repercussions of their use, do irreparable harm to the user, their families, their coworkers and the community at large. Stay clean, stay sober or stay home. One of the things I [...]

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What I’ve Learned From Rejection

June 4, 2010

Have you ever faced rejection? Perhaps your cold calling hit a dead end or your proposals have been rejected? Some people told me I shouldn’t write this post. Their concern was that I might look bad or I might discredit myself by telling this story. But the truth is that we all face rejection. And [...]

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5 Reasons You Don’t Need To Cold Call Me

May 24, 2010

Caveat – I believe in relationship- based sales. If that’s not how you work, this post may not be helpful to you. Something extraordinary happened the other day. Someone cold-called me! It was such a shock that I had to think hard about the last time it happened and I realized it had been months. [...]

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Smores and Sales

April 19, 2010

This is a big week at Sanera as I’m starting a third Sanera Camp (small business boot camp) class in two days. As I’ve been preparing for it, the idea of customer experience is in all my thoughts. Last December, my friend and blogger, Michael Long, asked me to write about this very topic. Even [...]

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Why Your Dog Drinks From The Toilet

March 28, 2010

Welcome to March Marketing Madness! This week, all the blog posts will be about marketing. In fact, I have invited several marketing experts to guest blog! The guest bloggers are actively involved in marketing, come from different industries and live all over the country. You will be privy to their knowledge and unique perspectives. AND [...]

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2010 What Ifs

January 6, 2010

A preview to my San Antonio Business Building Boot Camp, January 13, 2010: One of the things I love about Twitter is the ability to connect and speak with people I never would have met otherwise. This week I had the fortunate experience of speaking with two super-intelligent business owners: Patty Farmer of Envoy Mortgage [...]

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It’s Easy To Be Extraordinary

December 21, 2009

I went to a Christmas bazaar and there was a table full of jewelry goodies. In fact, there were a couple of tables with jewelry goodies. But I stopped at this one because of the woman’s smile. She was engaging without being sales-y:  she asked about me, whether or not I was ready for Christmas [...]

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Purple Cow Prospecting

December 14, 2009

In case you have not read “Purple Cow” by Seth Godin, go get it – today. It’s about being remarkable, how to exceptionally market yourself, your products and your services. The idea is that in a field full of cows, if you’re purple, you’re going to stand out. Long-term business success requires more than purple [...]

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How To Create An Irrelevant Brand

December 9, 2009

None of us ever wakes up, looks in the mirror and says, “Today, my goal is to be irrelevant.” When you go to a networking event or a Tweetup you don’t introduce yourself by saying “Hi. My name is Rose Pineda. I’m a mortgage lender with Mortgages Are Us and I’m irrelevant.” Of course not! [...]

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A Word To Recruiters From HR

November 27, 2009

Over the last several months, I have developed relationships with executive search and recruiting professionals on Twitter. Michael Long, Meghan Biro, Jacqui Poindexter (executive resume writing), Mike Ramer, Stephanie Lloyd, Bill Boorman and Brian Shumaker, are people I greatly admire in this arena.  The conversations I have with these folks are always enlightening and inspiring. [...]

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Vampires Friends And Sales

October 29, 2009

So I’ve got a couple of friends who are emotional vampires. Take “Sherry” for example. We started out as great friends! We’d laugh together, shop together, support each other and just hang out. Something started changing though. Sherry started having drama in her life. Serious drama. This happened, that happened and “it’s so terrible.” Over [...]

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A Little Sales Kick In The Pants

October 1, 2009

I do a lot of networking and relationship building and what I ask everyone (people I know and people I don’t) is “How’s business?” I do that because I care and because I’m really interested in their response. Most everyone I speak with lately has said that their sales are down. And not just down, [...]

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The Tattoo On Your Forehead

September 29, 2009

There are a lot reasons people get tattoos. For some, it is to have a memorial of someone they love. In other parts of the world, it is to demonstrate a person’s move from being a child to being an adult. Gang members get tattoos to show affiliation with a group of people. But most [...]

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Please Dont Like Me

September 17, 2009

This is one of my favorite scenes from the movie “Ocean’s Eleven.” This is where Rusty (played by Brad Pitt) is instructing the newbie Linus (Matt Damon) how to con the casino owner. Ever felt that way? Just like Rusty, well-meaning people in your life will tell you what you need to do to be [...]

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Could Should or Want (Target Market Part 2)

September 10, 2009

In my last post “Are You a Crystal or a Magnifying Glass” we talked through the importance of having a laser-focused, clearly defined target market for your products or services. The next step is actually defining it. News Flash Defining your target market does not begin with market research, demographic analysis or a business plan. [...]

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Are You A Crystal or Magnifying Glass™

September 8, 2009

There is a common theme emerging among my business coaching clients; it is a death knell that most fail to recognize. What are the symptoms of this downward progression? A sense of being overwhelmed Frustration that sales haven’t significantly increased, despite time and effort The inability to clearly and powerfully articulate what they do These [...]

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