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	<title>Sanera &#187; Sales</title>
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		<title>What I&#8217;ve Learned From Rejection</title>
		<link>http://www.sanerapdc.com/2010/06/what-ive-learned-from-rejection/</link>
		<comments>http://www.sanerapdc.com/2010/06/what-ive-learned-from-rejection/#comments</comments>
		<pubDate>Sat, 05 Jun 2010 01:12:28 +0000</pubDate>
		<dc:creator>Alicia Arenas</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[determination]]></category>
		<category><![CDATA[extraordinary]]></category>
		<category><![CDATA[rejection]]></category>

		<guid isPermaLink="false">http://www.sanerapdc.com/?p=3157</guid>
		<description><![CDATA[ Have you ever faced rejection? Perhaps your cold calling hit a dead end or your proposals have been rejected?
Some people told me I shouldn&#8217;t write this post. Their concern was that I might look bad or I might discredit myself by telling this story. But the truth is that we all face rejection. And [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>5 Reasons You Don&#8217;t Need To Cold Call Me</title>
		<link>http://www.sanerapdc.com/2010/05/4-reasons-cold-calling-social-media/</link>
		<comments>http://www.sanerapdc.com/2010/05/4-reasons-cold-calling-social-media/#comments</comments>
		<pubDate>Mon, 24 May 2010 18:12:25 +0000</pubDate>
		<dc:creator>Alicia Arenas</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.sanerapdc.com/?p=3028</guid>
		<description><![CDATA[Caveat &#8211; I believe in relationship- based sales. If that&#8217;s not how you work, this post may not be helpful to you.
Something extraordinary happened the other day. Someone cold-called me! It was such a shock that I had to think hard about the last time it happened and I realized it had been months.
Why You [...]]]></description>
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		<slash:comments>12</slash:comments>
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		<title>Smores and Sales</title>
		<link>http://www.sanerapdc.com/2010/04/smores-and-sales-customer-experience/</link>
		<comments>http://www.sanerapdc.com/2010/04/smores-and-sales-customer-experience/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 13:55:02 +0000</pubDate>
		<dc:creator>Alicia Arenas</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://www.sanerapdc.com/?p=1994</guid>
		<description><![CDATA[This is a big week at Sanera as I&#8217;m starting a third Sanera Camp (small business boot camp) class in two days. As I&#8217;ve been preparing for it, the idea of customer experience is in all my thoughts. Last December, my friend and blogger, Michael Long, asked me to write about this very topic. Even [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why Your Dog Drinks From The Toilet</title>
		<link>http://www.sanerapdc.com/2010/03/listen-to-your-market-marketing/</link>
		<comments>http://www.sanerapdc.com/2010/03/listen-to-your-market-marketing/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 18:34:13 +0000</pubDate>
		<dc:creator>Alicia Arenas</dc:creator>
				<category><![CDATA[For Entrepreneurs]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[distinctions]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[march marketing madness]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://www.sanerapdc.com/?p=2548</guid>
		<description><![CDATA[Welcome to March Marketing Madness! This week, all the blog posts will be about marketing. In fact, I have invited several marketing experts to guest blog! The guest bloggers are actively involved in marketing, come from different industries and live all over the country. You will be privy to their knowledge and unique perspectives. AND [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>2010 What Ifs</title>
		<link>http://www.sanerapdc.com/2010/01/the-2010-what-ifs-branding-strategic-planning/</link>
		<comments>http://www.sanerapdc.com/2010/01/the-2010-what-ifs-branding-strategic-planning/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 12:55:14 +0000</pubDate>
		<dc:creator>Alicia Arenas</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[For Entrepreneurs]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[distinctions]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.sanerapdc.com/?p=2170</guid>
		<description><![CDATA[A preview to my San Antonio Business Building Boot Camp, January 13, 2010:
One of the things I love about Twitter is the ability to connect and speak with people I never would have met otherwise. This week I had the fortunate experience of speaking with two super-intelligent business owners: Patty Farmer of Envoy Mortgage &#38; [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>It&#8217;s Easy To Be Extraordinary</title>
		<link>http://www.sanerapdc.com/2009/12/its-easy-to-be-extraordinary-customer-service/</link>
		<comments>http://www.sanerapdc.com/2009/12/its-easy-to-be-extraordinary-customer-service/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 11:25:47 +0000</pubDate>
		<dc:creator>Alicia Arenas</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[Sanera]]></category>

		<guid isPermaLink="false">http://www.sanerapdc.com/?p=1965</guid>
		<description><![CDATA[I went to a Christmas bazaar and there was a table full of jewelry goodies. In fact, there were a couple of tables with jewelry goodies. But I stopped at this one because of the woman&#8217;s smile. She was engaging without being sales-y:  she asked about me, whether or not I was ready for Christmas [...]]]></description>
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		<slash:comments>13</slash:comments>
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		<item>
		<title>Purple Cow Prospecting</title>
		<link>http://www.sanerapdc.com/2009/12/purple-cow-prospecting/</link>
		<comments>http://www.sanerapdc.com/2009/12/purple-cow-prospecting/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 15:23:12 +0000</pubDate>
		<dc:creator>Alicia Arenas</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[Purple Cow]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[Sanera]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://www.sanerapdc.com/?p=1727</guid>
		<description><![CDATA[In case you have not read &#8220;Purple Cow&#8221; by Seth Godin, go get it &#8211; today. It&#8217;s about being remarkable, how to exceptionally market yourself, your products and your services. The idea is that in a field full of cows, if you&#8217;re purple, you&#8217;re going to stand out.
Long-term business success requires more than purple cow [...]]]></description>
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		<slash:comments>4</slash:comments>
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