From the category archives:

Sales

Is Your Picture Worth A Thousand Hits

September 2, 2009

I was on an excellent conference call Monday with Bill Boorman. The topic was, “how to get noticed in social media.” When I was asked what causes me to pay attention to someone on Twitter, my response was “the picture.” I’m not certain that answer went over well; perhaps everyone was expecting something a bit [...]

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Touchy Feely A Legitimate Business Strategy

August 24, 2009

August 21, 2009 – Day 5 Today was the last day of the five-day Disney Institute program; I learned a great deal about Disney and how they do business. A friend of mine challenged me to distill a week’s worth of learning into a single sentence applicable to business owners. I’ve thought about it quite [...]

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Rational Or Emotional Decisions At Disney

August 21, 2009

August 19, 2009 – Day 3 When I heard that the Disney Institute was going to take us through new employee orientation (called “Traditions”), I was skeptical. I’ve been in the HR field for over 15 years. I’ve participated in and facilitated countless orientation programs and I was not looking forward to this. Surprisingly, I [...]

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The Secondary Guest at Disney World

August 18, 2009

August 17, 2009 (Day 1) – 5:35 pm This was the first day of formal training in the Disney Institute program. We are getting a behind-the-scenes peek at what Disney does that makes them so successful. After six hours of training, it is a little difficult for me to decide which golden nugget I should [...]

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The Fight Club Guide To Selling (Part 2)

August 11, 2009

Fight Club is one my favorite movies and stars Edward Norton and Brad Pitt. It’s pretty graphic at times, but the truth is there are some great lessons to be learned from it about life and believe it or not – about sales. Lesson 1 – It Takes Pain to Win “Without pain, without sacrifice [...]

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Why Not

August 3, 2009

The Power of “Why not?” Who would have thought that two simple words, when phrased as a question could contain so much power. Many courageous people asked themselves this question (most likely in the face of resistance) and the world has not been the same since. Think about these statements and the passion with which [...]

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Mirror Mirror On The Wall

July 27, 2009

You’ve got things to do, so let me get straight to the point. You need a brand. I’m not talking about a logo, website or business card. I’m talking about you and your professional brand.  Why? Because there are a million widget makers, tutors, coaches, accountants, restaurant owners, recruiters, etc. You are in an ocean [...]

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The Fight Club Guide To Selling (Part 1)

July 12, 2009

Look, there are a few things we need to straighten out about sales. If you’ve been advised to tell everyone you see or meet about your product,  you’re in trouble. If an “expert” told you to keep pushing, even though the person you’re talking to is disinterested, take the ebook you bought and feed it [...]

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How a Cat Killed a $5k Deal

May 20, 2009

What I’ve learned about cats is that most people either love them or hate them. Whether you love them or leave them, there is one thing we all must agree on when it comes to cats – they do what they want to do, when they want to do it. It’s called feline indifference. You [...]

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