Why I’m Shredding Your Business Card

November 22, 2010

First, let me just say I can’t believe I have to write this post. But it appears I must, so let’s get after it. I was at a networking event recently and received a bunch of business cards. See the woman in the picture? That’s me as I look at these cards on my desk. [...]

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Social Media The Gateway Drug

November 15, 2010

I drive some people crazy with all my talk about social media. I know I do and that’s okay. It’s okay because when I am “evangelizing” people about social media, that’s really not the message I’m trying to spread. There is a bigger message, a more urgent message that all business owners need to heed: [...]

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Customer Immersion

November 5, 2010

My husband and I went to see a movie recently and in the middle of it a baby started screaming. Heads turned and a wave annoyance swept through the theater followed by the sounds of “Sheesh,” sighs and cursing. Have you ever stopped to consider why most of us find that so irritating? A lot [...]

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If I Were A Lightswitch…

October 16, 2010

Do you know why cars have several gears? Because each gear is needed for different circumstances. Reverse is, well… for reverse. Lower gears give you more torque which comes in handy when you’re on steep inclines. Higher gears help you lower your engine’s RPMs which increases your miles per gallon which saves you money. Some [...]

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How Entrepreneurs Can Take A Real Vacation

October 4, 2010

Business Owners, when was the last time you took a real vacation? Definition of a real vacation: Unplugged. Completely unplugged. No emails or business phone calls. Peace of mind. It’s not as impossible as it sounds. It just takes determination and some advanced planning. How To Take A Vacation & Stay In Business 1 – [...]

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Would This Make You Stop And Eat

September 29, 2010

A few weekends ago my husband and I were driving from San Antonio to South Texas. If you haven’t traversed that route, there are stretches of flat highway interrupted by little bitty towns. Our trip gave us unfortunate, visible evidence of what the recession has done to small business owners. Many of the places where [...]

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5 Marketing Lessons from Crack Dealers

September 23, 2010

Disclaimer: I have never used illegal drugs and do I not advocate the use of illegal drugs or controlled substances illegally. Drugs and the repercussions of their use, do irreparable harm to the user, their families, their coworkers and the community at large. Stay clean, stay sober or stay home. One of the things I [...]

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10 Things I Wish For

September 15, 2010

Aside from the really important stuff like a cure for cancer, equality for all men, women and children, world peace and an end to hunger, these are the things I wish for: 1. A Mexican restaurant that serves nachos on chips that don’t fall apart like toilet paper when they have food on them, which [...]

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Entrepreneurs Are Easy Prey

September 3, 2010

Entrepreneurs need help. They need to make money, they need referrals, advice and wisdom. They also tend to be very good at what they do and not so good at running a business. If this sounds like you, be careful – you are easy prey. Your predators won’t hide in the brush around the watering [...]

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My Blogging Ethical Dilemma

August 23, 2010

I haven’t written a blog post in three weeks. I’ve tried. I’ve sat in front of my computer screen almost every day and attempted to come up with something meaningful, smart and witty. But it didn’t happen. So I decided to stop trying so I could figure out what was going on and I realized [...]

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Why Your Business Is Not Changing

July 27, 2010

Have you read John Maxwell’s book Thinking For A Change? In it, Maxwell asks a provocative question: “Do you know what most people’s number one challenge is when it comes to making positive personal changes?” Several answers came to mind: A positive support system is missing. Limited finances. Lack of knowledge. Here is Maxwell’s answer: [...]

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How To Name Your Business

July 13, 2010

“How do I choose a name for my business?” It’s an important question. Run your ideas for a business name through some of these filters and see what you get: 1. Is the url available? If not, look for something else. The synergy of having your company name match yourcompanyname.com is too important to ignore. [...]

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What I’ve Learned From Rejection

July 8, 2010

Have you ever faced rejection? Perhaps your cold calling hit a dead end or your proposals have been rejected? Some people told me I shouldn’t write this post. Their concern was that I might look bad or I might discredit myself by telling this story. But the truth is that we all face rejection. And [...]

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The Slowkey Pokey – How To Turn Yourself Around

June 29, 2010

It happens. Business slows down. Most people look at slow periods as a bad thing. But not you! You are a super-star! You refuse to think like everyone else around you. So let’s shout a collective, “Bull Feathers!” to being discouraged during slow times. This time is a gift. Use it to do good things [...]

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What You Need To Know About Your Competition

June 22, 2010

True story: With high expectations, I recently attended a conference held by a nationally renowned company. Surprisingly, the company’s speakers weren’t very good and most of the curriculum was rehashed information I saw in other programs for years. The company was shocked by the lack of enthusiasm from the attendees. And we were shocked to [...]

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3 Reasons Why You Should Be Like Edward Cullen

June 9, 2010

My husband supervises mostly women and after work one day he asked me, “What is it about the Twilight movies?” I immediately thought about Edward in the first movie, desperate to save Bella’s life while struggling to control his thirst. I remembered when he told her she was everything he had searched for in 100 [...]

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Step Away From the Incubator

June 7, 2010

I’ve been thinking a lot about babies. My nephew’s wife is pregnant and so is one of my good friends. I’ve enjoyed seeing their bellies grow and studying sonogram pictures to figure out whose nose the baby has. We don’t have children so it’s fascinating to me. Several years ago a dear friend of mine [...]

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What I’ve Learned From Rejection

June 4, 2010

Have you ever faced rejection? Perhaps your cold calling hit a dead end or your proposals have been rejected? Some people told me I shouldn’t write this post. Their concern was that I might look bad or I might discredit myself by telling this story. But the truth is that we all face rejection. And [...]

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5 Ways I Won With Twitter

June 1, 2010

I recently did a revenue analysis for 2009 and discovered something. Almost 80% of my revenue from that year can be linked directly back to Twitter. Since my last post, I’ve been asked how I’ve made Twitter work for my business. Honestly, that question makes me uncomfortable because I am not a Twitter expert; I [...]

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5 Reasons You Don’t Need To Cold Call Me

May 24, 2010

Caveat – I believe in relationship- based sales. If that’s not how you work, this post may not be helpful to you. Something extraordinary happened the other day. Someone cold-called me! It was such a shock that I had to think hard about the last time it happened and I realized it had been months. [...]

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