Posts tagged as:

Branding

You Get What You Pay For

February 1, 2010

Would you pay someone $2.25 for an “authentic” Rolex watch that typically costs $100,000+?
Then why do we do this very thing in business? We work with vendors and expect to get a $5,000 product for $800. I understand; money is always tight in small businesses. To survive, we typically look for the best deals we [...]

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Following My Own Advice

January 27, 2010

It’s funny how being a coach causes me to turn inward and examine my business practices. I regularly have to ask myself if I’m taking the advice I give to my clients. Unfortunately, the answer is “not always,” particularly with regard to niche markets.
You see, I’m doing a lot of work with clients (and in [...]

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2010 What Ifs

January 6, 2010

A preview to my San Antonio Business Building Boot Camp, January 13, 2010:
One of the things I love about Twitter is the ability to connect and speak with people I never would have met otherwise. This week I had the fortunate experience of speaking with two super-intelligent business owners: Patty Farmer of Envoy Mortgage & [...]

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Purple Cow Prospecting

December 14, 2009

In case you have not read “Purple Cow” by Seth Godin, go get it – today. It’s about being remarkable, how to exceptionally market yourself, your products and your services. The idea is that in a field full of cows, if you’re purple, you’re going to stand out.
Long-term business success requires more than purple cow [...]

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How To Create An Irrelevant Brand

December 9, 2009

None of us ever wakes up, looks in the mirror and says, “Today, my goal is to be irrelevant.” When you go to a networking event or a Tweetup you don’t introduce yourself by saying “Hi. My name is Rose Pineda. I’m a mortgage lender with Mortgages Are Us and I’m irrelevant.” Of course not!
Or [...]

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Vampires Friends And Sales

October 29, 2009

So I’ve got a couple of friends who are emotional vampires. Take “Sherry” for example. We started out as great friends! We’d laugh together, shop together, support each other and just hang out. Something started changing though. Sherry started having drama in her life. Serious drama. This happened, that happened and “it’s so terrible.” Over [...]

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A Little Sales Kick In The Pants

October 1, 2009

I do a lot of networking and relationship building and what I ask everyone (people I know and people I don’t) is “How’s business?” I do that because I care and because I’m really interested in their response.
Most everyone I speak with lately has said that their sales are down. And not just down, but [...]

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Please Dont Like Me

September 17, 2009

This is one of my favorite scenes from the movie “Ocean’s Eleven.” This is where Rusty (played by Brad Pitt) is instructing the newbie Linus (Matt Damon) how to con the casino owner.

Ever felt that way?
Just like Rusty, well-meaning people in your life will tell you what you need to do to be successful. “Do [...]

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Is Your Picture Worth A Thousand Hits

September 2, 2009

I was on an excellent conference call Monday with Bill Boorman. The topic was, “how to get noticed in social media.” When I was asked what causes me to pay attention to someone on Twitter, my response was “the picture.” I’m not certain that answer went over well; perhaps everyone was expecting something a bit [...]

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Rational Or Emotional Decisions At Disney

August 21, 2009

August 19, 2009 – Day 3
When I heard that the Disney Institute was going to take us through new employee orientation (called “Traditions”), I was skeptical. I’ve been in the HR field for over 15 years. I’ve participated in and facilitated countless orientation programs and I was not looking forward to this.
Surprisingly, I saw something [...]

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