Posts tagged as:

Branding

Corporate Culture and Consistency

August 11, 2011

My husband, the love of my life, had brain surgery earlier this year. The anticipation, wondering if it was benign or cancerous (it was benign and he is almost fully recovered), praying that the neurosurgeon would not suddenly get the shakes, being in a hospital away from home and having no family nearby all added [...]

1 comment Read the full article →

Why Dr. Seuss Was a Brilliant Marketer

March 13, 2011

Many of you have asked me “How can I market my business on a budget?” These next two weeks at Sanera are just for you! I have invited marketing experts from around the country to give you their best marketing advice. Welcome to the first in this special series of posts called March Marketing Madness. [...]

18 comments Read the full article →

Do You Apologize Too Much?

January 30, 2011

Has this ever happened to you? Here’s the scene: My husband and I are standing at an elevator with a male tour guide . A woman is walking towards us. The tour guide sees her and says, “You look lost. Can I help you?” She looks at him awkwardly, drops her head down and says, [...]

7 comments Read the full article →

Auntie Grace’s Thank You Note Primer

January 3, 2011

Auntie Grace was technically not my real aunt, but she was family to me. She could not have had a better name because Grace described every bit of her: her hair, her nails, the way she walked, her immaculate and elegant wardrobe and the way she spoke.  Her daughter Anna and I were childhood best [...]

7 comments Read the full article →

Why I’m Shredding Your Business Card

November 22, 2010

First, let me just say I can’t believe I have to write this post. But it appears I must, so let’s get after it. I was at a networking event recently and received a bunch of business cards. See the woman in the picture? That’s me as I look at these cards on my desk. [...]

15 comments Read the full article →

Customer Immersion

November 5, 2010

My husband and I went to see a movie recently and in the middle of it a baby started screaming. Heads turned and a wave annoyance swept through the theater followed by the sounds of “Sheesh,” sighs and cursing. Have you ever stopped to consider why most of us find that so irritating? A lot [...]

2 comments Read the full article →

Would This Make You Stop And Eat

September 29, 2010

A few weekends ago my husband and I were driving from San Antonio to South Texas. If you haven’t traversed that route, there are stretches of flat highway interrupted by little bitty towns. Our trip gave us unfortunate, visible evidence of what the recession has done to small business owners. Many of the places where [...]

11 comments Read the full article →

5 Marketing Lessons from Crack Dealers

September 23, 2010

Disclaimer: I have never used illegal drugs and do I not advocate the use of illegal drugs or controlled substances illegally. Drugs and the repercussions of their use, do irreparable harm to the user, their families, their coworkers and the community at large. Stay clean, stay sober or stay home. One of the things I [...]

0 comments Read the full article →

10 Things I Wish For

September 15, 2010

Aside from the really important stuff like a cure for cancer, equality for all men, women and children, world peace and an end to hunger, these are the things I wish for: 1. A Mexican restaurant that serves nachos on chips that don’t fall apart like toilet paper when they have food on them, which [...]

6 comments Read the full article →

My Blogging Ethical Dilemma

August 23, 2010

I haven’t written a blog post in three weeks. I’ve tried. I’ve sat in front of my computer screen almost every day and attempted to come up with something meaningful, smart and witty. But it didn’t happen. So I decided to stop trying so I could figure out what was going on and I realized [...]

20 comments Read the full article →

How To Name Your Business

July 13, 2010

“How do I choose a name for my business?” It’s an important question. Run your ideas for a business name through some of these filters and see what you get: 1. Is the url available? If not, look for something else. The synergy of having your company name match yourcompanyname.com is too important to ignore. [...]

5 comments Read the full article →

What You Need To Know About Your Competition

June 22, 2010

True story: With high expectations, I recently attended a conference held by a nationally renowned company. Surprisingly, the company’s speakers weren’t very good and most of the curriculum was rehashed information I saw in other programs for years. The company was shocked by the lack of enthusiasm from the attendees. And we were shocked to [...]

3 comments Read the full article →

What I’ve Learned From Rejection

June 4, 2010

Have you ever faced rejection? Perhaps your cold calling hit a dead end or your proposals have been rejected? Some people told me I shouldn’t write this post. Their concern was that I might look bad or I might discredit myself by telling this story. But the truth is that we all face rejection. And [...]

0 comments Read the full article →

5 Ways I Won With Twitter

June 1, 2010

I recently did a revenue analysis for 2009 and discovered something. Almost 80% of my revenue from that year can be linked directly back to Twitter. Since my last post, I’ve been asked how I’ve made Twitter work for my business. Honestly, that question makes me uncomfortable because I am not a Twitter expert; I [...]

7 comments Read the full article →

Thank You For Your Complaint

May 4, 2010

A few years ago, my husband bought a car battery from O’Reilly’s Auto Store which included a warranty. This weekend, the battery died and he took it to the O’Reilly’s location where he made his purchase. The manager of this location looked at my husband with suspicion and questioned (in a decidedly non-customer friendly manner) [...]

5 comments Read the full article →

March Marketing Madness Featuring Amy Howell

April 3, 2010

What a week this has been! We’ve had some fantastic guest posts from marketing experts around the country. We are closing out March Marketing Madness week with a guest post from Amy Howell. Amy is the CEO of Howell Marketing Strategies, a PR and marketing firm that combines traditional and social media marketing. Amy has [...]

0 comments Read the full article →

March Marketing Madness With Todd Schnick

March 31, 2010

Have you enjoyed March Marketing Madness as much as I have? Well it’s not over yet. I have the great pleasure of introducing you to Todd Schnick. Todd is Chief of The Intrepid Group, a marketing firm out of Atlanta, Georgia. Todd specializes small to medium-sized companies (one of the reasons I wanted him to [...]

5 comments Read the full article →

March Marketing Madness Featuring Eric Fletcher

March 30, 2010

Welcome to March Marketing Madness! All this week, you will have access to several marketing experts’ opinions and ideas. And today, I am happy to introduce you to Eric Fletcher. Eric is the Chief Marketing Officer of McGlinchey Stafford PLLC, a national corporate law firm. He is a former broadcaster, advertising agency creative director and [...]

2 comments Read the full article →

You Get What You Pay For

February 1, 2010

Would you pay someone $2.25 for an “authentic” Rolex watch that typically costs $100,000+? Then why do we do this very thing in business? We work with vendors and expect to get a $5,000 product for $800. I understand; money is always tight in small businesses. To survive, we typically look for the best deals [...]

8 comments Read the full article →

Following My Own Advice

January 27, 2010

It’s funny how being a coach causes me to turn inward and examine my business practices. I regularly have to ask myself if I’m taking the advice I give to my clients. Unfortunately, the answer is “not always,” particularly with regard to niche markets. You see, I’m doing a lot of work with clients (and [...]

10 comments Read the full article →

← Previous Entries