Posts tagged as:

Branding

2010 What Ifs

January 6, 2010

A preview to my San Antonio Business Building Boot Camp, January 13, 2010: One of the things I love about Twitter is the ability to connect and speak with people I never would have met otherwise. This week I had the fortunate experience of speaking with two super-intelligent business owners: Patty Farmer of Envoy Mortgage [...]

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Purple Cow Prospecting

December 14, 2009

In case you have not read “Purple Cow” by Seth Godin, go get it – today. It’s about being remarkable, how to exceptionally market yourself, your products and your services. The idea is that in a field full of cows, if you’re purple, you’re going to stand out. Long-term business success requires more than purple [...]

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How To Create An Irrelevant Brand

December 9, 2009

None of us ever wakes up, looks in the mirror and says, “Today, my goal is to be irrelevant.” When you go to a networking event or a Tweetup you don’t introduce yourself by saying “Hi. My name is Rose Pineda. I’m a mortgage lender with Mortgages Are Us and I’m irrelevant.” Of course not! [...]

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Vampires Friends And Sales

October 29, 2009

So I’ve got a couple of friends who are emotional vampires. Take “Sherry” for example. We started out as great friends! We’d laugh together, shop together, support each other and just hang out. Something started changing though. Sherry started having drama in her life. Serious drama. This happened, that happened and “it’s so terrible.” Over [...]

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A Little Sales Kick In The Pants

October 1, 2009

I do a lot of networking and relationship building and what I ask everyone (people I know and people I don’t) is “How’s business?” I do that because I care and because I’m really interested in their response. Most everyone I speak with lately has said that their sales are down. And not just down, [...]

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Please Dont Like Me

September 17, 2009

This is one of my favorite scenes from the movie “Ocean’s Eleven.” This is where Rusty (played by Brad Pitt) is instructing the newbie Linus (Matt Damon) how to con the casino owner. Ever felt that way? Just like Rusty, well-meaning people in your life will tell you what you need to do to be [...]

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Is Your Picture Worth A Thousand Hits

September 2, 2009

I was on an excellent conference call Monday with Bill Boorman. The topic was, “how to get noticed in social media.” When I was asked what causes me to pay attention to someone on Twitter, my response was “the picture.” I’m not certain that answer went over well; perhaps everyone was expecting something a bit [...]

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Rational Or Emotional Decisions At Disney

August 21, 2009

August 19, 2009 – Day 3 When I heard that the Disney Institute was going to take us through new employee orientation (called “Traditions”), I was skeptical. I’ve been in the HR field for over 15 years. I’ve participated in and facilitated countless orientation programs and I was not looking forward to this. Surprisingly, I [...]

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The Secondary Guest at Disney World

August 18, 2009

August 17, 2009 (Day 1) – 5:35 pm This was the first day of formal training in the Disney Institute program. We are getting a behind-the-scenes peek at what Disney does that makes them so successful. After six hours of training, it is a little difficult for me to decide which golden nugget I should [...]

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Mirror Mirror On The Wall

July 27, 2009

You’ve got things to do, so let me get straight to the point. You need a brand. I’m not talking about a logo, website or business card. I’m talking about you and your professional brand.  Why? Because there are a million widget makers, tutors, coaches, accountants, restaurant owners, recruiters, etc. You are in an ocean [...]

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Tools Twitter And Foundations

July 22, 2009

I had the opportunity to attend the San Antonio Tweet Camp last Saturday. What a great experience! We had people from Austin, Corpus Christi and even Houston attend. If you click on this link, you’ll find expert sessions from Michael Long (aka The Red Recruiter) and more. One of my favorite presenters was Colleen Pence [...]

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Things I Learned My First Year in Business

June 30, 2009

Not too long ago, I celebrated the anniversary of my first year as a business owner. I have been in the business world for many years, but this was a celebration of my independence, an affirmation that I have what it takes to do it on my own. My first year was a tough one. [...]

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Brand Building for Your Bottom Line – Burger King, Butts and Branding

June 30, 2009

Burger King, Butts & Branding Most everyone knows about branding in the context of commercials, brochures and logos. But in working with my clients, I have found there is a gap in understanding what professional branding is and how powerfully it impacts a business’ bottom line. So this is the first in a series of [...]

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How a Cat Killed a $5k Deal

May 20, 2009

What I’ve learned about cats is that most people either love them or hate them. Whether you love them or leave them, there is one thing we all must agree on when it comes to cats – they do what they want to do, when they want to do it. It’s called feline indifference. You [...]

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