Posts tagged as:

business development

Are You Leaving Money on the Table – Ava Diamond

March 15, 2011

Welcome to day 3 of March Marketing Madness, a series of posts from marketing experts around the country giving their best advice to entrepreneurs.  Get ready for some information and inspiration. Our guest expert today is Ava Diamond, president of Feisty Women Rock.  Along with many accomplishments, Ava is a renowned speaker and has co-authored [...]

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The You Don’t So I Won’t Sales Technique

February 27, 2011

If you follow my blog you know I’ve done several posts about relationship-based selling. (I’ll include links below.) At its most basic level, the premise behind relationship-based selling is that you establish a connection with your prospective client based on genuine care and concern, determine what their needs are and tell them how your product [...]

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5 Ways to Build Your Twitter Influence

January 21, 2011

Anytime someone uses the phrase “social media guru” it cracks me up because really and truly, it’s not that hard to build a strong following online. You don’t have to be a guru and it certainly doesn’t require 10,000 hours of mastery. You must, however, understand that building influence online is about building relationships. You’re [...]

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If I Were A Lightswitch…

October 16, 2010

Do you know why cars have several gears? Because each gear is needed for different circumstances. Reverse is, well… for reverse. Lower gears give you more torque which comes in handy when you’re on steep inclines. Higher gears help you lower your engine’s RPMs which increases your miles per gallon which saves you money. Some [...]

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Would This Make You Stop And Eat

September 29, 2010

A few weekends ago my husband and I were driving from San Antonio to South Texas. If you haven’t traversed that route, there are stretches of flat highway interrupted by little bitty towns. Our trip gave us unfortunate, visible evidence of what the recession has done to small business owners. Many of the places where [...]

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5 Marketing Lessons from Crack Dealers

September 23, 2010

Disclaimer: I have never used illegal drugs and do I not advocate the use of illegal drugs or controlled substances illegally. Drugs and the repercussions of their use, do irreparable harm to the user, their families, their coworkers and the community at large. Stay clean, stay sober or stay home. One of the things I [...]

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10 Things I Wish For

September 15, 2010

Aside from the really important stuff like a cure for cancer, equality for all men, women and children, world peace and an end to hunger, these are the things I wish for: 1. A Mexican restaurant that serves nachos on chips that don’t fall apart like toilet paper when they have food on them, which [...]

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What You Need To Know About Your Competition

June 22, 2010

True story: With high expectations, I recently attended a conference held by a nationally renowned company. Surprisingly, the company’s speakers weren’t very good and most of the curriculum was rehashed information I saw in other programs for years. The company was shocked by the lack of enthusiasm from the attendees. And we were shocked to [...]

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3 Reasons Why You Should Be Like Edward Cullen

June 9, 2010

My husband supervises mostly women and after work one day he asked me, “What is it about the Twilight movies?” I immediately thought about Edward in the first movie, desperate to save Bella’s life while struggling to control his thirst. I remembered when he told her she was everything he had searched for in 100 [...]

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What I’ve Learned From Rejection

June 4, 2010

Have you ever faced rejection? Perhaps your cold calling hit a dead end or your proposals have been rejected? Some people told me I shouldn’t write this post. Their concern was that I might look bad or I might discredit myself by telling this story. But the truth is that we all face rejection. And [...]

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5 Reasons You Don’t Need To Cold Call Me

May 24, 2010

Caveat – I believe in relationship- based sales. If that’s not how you work, this post may not be helpful to you. Something extraordinary happened the other day. Someone cold-called me! It was such a shock that I had to think hard about the last time it happened and I realized it had been months. [...]

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Smores and Sales

April 19, 2010

This is a big week at Sanera as I’m starting a third Sanera Camp (small business boot camp) class in two days. As I’ve been preparing for it, the idea of customer experience is in all my thoughts. Last December, my friend and blogger, Michael Long, asked me to write about this very topic. Even [...]

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March Marketing Madness Featuring Amy Howell

April 3, 2010

What a week this has been! We’ve had some fantastic guest posts from marketing experts around the country. We are closing out March Marketing Madness week with a guest post from Amy Howell. Amy is the CEO of Howell Marketing Strategies, a PR and marketing firm that combines traditional and social media marketing. Amy has [...]

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March Marketing Madness Featuring Tim Hayden

April 2, 2010

If you don’t know Tim Hayden, you should. I met Tim at South by Southwest Interactive last month at an excellent social media seminar which you can read about here. Tim hosted the event and spoke. After spending some time with him, learning about his vision for the future of social media I knew I [...]

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March Marketing Madness Featuring Kevin Grossman

April 1, 2010

Today is a special day. As I was contemplating which guest bloggers to invite this week, this man was at the top of my list – Kevin Grossman. Kevin’s 22 years of marketing communications experience has been primarily in the human resources (HR) and recruiting industries. Hundreds of HR suppliers around the country have tapped [...]

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March Marketing Madness With Todd Schnick

March 31, 2010

Have you enjoyed March Marketing Madness as much as I have? Well it’s not over yet. I have the great pleasure of introducing you to Todd Schnick. Todd is Chief of The Intrepid Group, a marketing firm out of Atlanta, Georgia. Todd specializes small to medium-sized companies (one of the reasons I wanted him to [...]

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March Marketing Madness Featuring Eric Fletcher

March 30, 2010

Welcome to March Marketing Madness! All this week, you will have access to several marketing experts’ opinions and ideas. And today, I am happy to introduce you to Eric Fletcher. Eric is the Chief Marketing Officer of McGlinchey Stafford PLLC, a national corporate law firm. He is a former broadcaster, advertising agency creative director and [...]

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March Marketing Madness Featuring Kent Huffman

March 29, 2010

Welcome to March Marketing Madness! This week you will have the opportunity to hear from marketing experts around the country via guest blog posts on Sanera. Our first guest blogger is Kent Huffman, and believe me, when it comes to marketing, he knows what he’s talking about. Kent led the global marketing communications team at [...]

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The Next Social Media Revolution

March 15, 2010

Forgive the long post intended for social media geeks like me. There is a second revolution coming in social media. In its early stages, social media was the revolution in and of itself. From a business perspective, social media was about establishing better means of communication and connection with customers. “Find them where they are.” [...]

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The Un-Newsletter

February 9, 2010

I fought the idea of doing a newsletter for a long time. I hate newsletters. They are typically high on self-promotion and low on value, so I usually delete them before I open them. I don’t have time to read them, I don’t want to read them and I did not want to be hypocritical [...]

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