Posts tagged as:

customers

What I’ve Learned From Rejection

June 4, 2010

Have you ever faced rejection? Perhaps your cold calling hit a dead end or your proposals have been rejected?
Some people told me I shouldn’t write this post. Their concern was that I might look bad or I might discredit myself by telling this story. But the truth is that we all face rejection. And [...]

0 comments Read the full article →

3 Ways To Stop Overcommitting

May 17, 2010

I spoke with a friend (and small business owner) who is ready to pull out the little hair he still has left in his head. He is a solopreneur with a rapidly growing business (great) who keeps saying yes to new projects (not so great) and is operating consistently on four hours of sleep, suffering [...]

10 comments Read the full article →

Thank You For Your Complaint

May 4, 2010

A few years ago, my husband bought a car battery from O’Reilly’s Auto Store which included a warranty. This weekend, the battery died and he took it to the O’Reilly’s location where he made his purchase. The manager of this location looked at my husband with suspicion and questioned (in a decidedly non-customer friendly manner) [...]

5 comments Read the full article →

Smores and Sales

April 19, 2010

This is a big week at Sanera as I’m starting a third Sanera Camp (small business boot camp) class in two days. As I’ve been preparing for it, the idea of customer experience is in all my thoughts. Last December, my friend and blogger, Michael Long, asked me to write about this very topic. Even [...]

0 comments Read the full article →

The Next Social Media Revolution

March 15, 2010

Forgive the long post intended for social media geeks like me.
There is a second revolution coming in social media.
In its early stages, social media was the revolution in and of itself. From a business perspective, social media was about establishing better means of communication and connection with customers. “Find them where they are.” “Listen to [...]

21 comments Read the full article →

2010 What Ifs

January 6, 2010

A preview to my San Antonio Business Building Boot Camp, January 13, 2010:
One of the things I love about Twitter is the ability to connect and speak with people I never would have met otherwise. This week I had the fortunate experience of speaking with two super-intelligent business owners: Patty Farmer of Envoy Mortgage & [...]

5 comments Read the full article →

Beach Houses And Business Planning

December 28, 2009

When you started your business, did you do it because you wanted to work 80 hours a week? When you took the plunge, was it your hope that you would never see your family? Did you want to lose sleep, lose hair and make Tums your own personal food group? Of course not.
Most small business [...]

1 comment Read the full article →

It’s Easy To Be Extraordinary

December 21, 2009

I went to a Christmas bazaar and there was a table full of jewelry goodies. In fact, there were a couple of tables with jewelry goodies. But I stopped at this one because of the woman’s smile. She was engaging without being sales-y:  she asked about me, whether or not I was ready for Christmas [...]

13 comments Read the full article →

How To Create An Irrelevant Brand

December 9, 2009

None of us ever wakes up, looks in the mirror and says, “Today, my goal is to be irrelevant.” When you go to a networking event or a Tweetup you don’t introduce yourself by saying “Hi. My name is Rose Pineda. I’m a mortgage lender with Mortgages Are Us and I’m irrelevant.” Of course not!
Or [...]

4 comments Read the full article →

Benjamin Franklin, Albert Einstein And Sheryl Crow

December 2, 2009

If you want to succeed, you better commit this quote to memory: “The definition of insanity is doing the same thing over and over again and expecting different results.”
Now, you can decide if you want to be on “Team Ben” or “Team Al,” because no one seems to be quite sure if Benjamin Franklin or [...]

2 comments Read the full article →

← Previous Entries