September 2, 2009
I was on an excellent conference call Monday with Bill Boorman. The topic was, “how to get noticed in social media.” When I was asked what causes me to pay attention to someone on Twitter, my response was “the picture.” I’m not certain that answer went over well; perhaps everyone was expecting something a bit [...]
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July 27, 2009
You’ve got things to do, so let me get straight to the point. You need a brand.
I’m not talking about a logo, website or business card. I’m talking about you and your professional brand. Why? Because there are a million widget makers, tutors, coaches, accountants, restaurant owners, recruiters, etc. You are in an ocean of [...]
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