Posts tagged as:

Entrepreneurs

How To Name Your Business

July 13, 2010

“How do I choose a name for my business?” It’s an important question.
Run your ideas for a business name through some of these filters and see what you get:
1. Is the url available?
If not, look for something else. The synergy of having your company name match yourcompanyname.com is too important to ignore.
2. Is it naturally [...]

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March Marketing Madness Featuring Kevin Grossman

April 1, 2010

Today is a special day. As I was contemplating which guest bloggers to invite this week, this man was at the top of my list – Kevin Grossman. Kevin’s 22 years of marketing communications experience has been primarily in the human resources (HR) and recruiting industries. Hundreds of HR suppliers around the country have tapped [...]

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March Marketing Madness Featuring Eric Fletcher

March 30, 2010

Welcome to March Marketing Madness! All this week, you will have access to several marketing experts’ opinions and ideas. And today, I am happy to introduce you to Eric Fletcher. Eric is the Chief Marketing Officer of McGlinchey Stafford PLLC, a national corporate law firm. He is a former broadcaster, advertising agency creative director and [...]

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Vampires Friends And Sales

October 29, 2009

So I’ve got a couple of friends who are emotional vampires. Take “Sherry” for example. We started out as great friends! We’d laugh together, shop together, support each other and just hang out. Something started changing though. Sherry started having drama in her life. Serious drama. This happened, that happened and “it’s so terrible.” Over [...]

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Is Winning Everything

October 20, 2009

October, 1996, an upset happened in the boxing world that no one expected. Heavy-weight champion Evander Holyfield hit Mike Tyson, knocked him out and Evander won the much anticipated match.The media, the fans and Mike all asked for a rematch. They got it on June 28, 1997.
It was a $100 million rematch. We had [...]

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A Little Sales Kick In The Pants

October 1, 2009

I do a lot of networking and relationship building and what I ask everyone (people I know and people I don’t) is “How’s business?” I do that because I care and because I’m really interested in their response.
Most everyone I speak with lately has said that their sales are down. And not just down, but [...]

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Could Should or Want (Target Market Part 2)

September 10, 2009

In my last post “Are You a Crystal or a Magnifying Glass” we talked through the importance of having a laser-focused, clearly defined target market for your products or services. The next step is actually defining it.
News Flash

Defining your target market does not begin with market research, demographic analysis or a business plan. Defining your [...]

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Are You A Crystal or Magnifying Glass™

September 8, 2009

There is a common theme emerging among my business coaching clients; it is a death knell that most fail to recognize. What are the symptoms of this downward progression?

A sense of being overwhelmed
Frustration that sales haven’t significantly increased, despite time and effort
The inability to clearly and powerfully articulate what [...]

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Walt Disney And Leadership Filters

August 20, 2009

August 18, 2009 – Day 2
What would your cup of joe taste like without a coffee filter? Filters on camera lenses create astounding camera effects. There are filters that do really important jobs: water filters, chemical filters and even nuclear filters that provide ventilation for flammable gas mixtures in nuclear waste containers. Filters do good [...]

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Why Not

August 3, 2009

The Power of “Why not?”
Who would have thought that two simple words, when phrased as a question could contain so much power. Many courageous people asked themselves this question (most likely in the face of resistance) and the world has not been the same since. Think about these statements and the passion with which people [...]

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