Posts tagged as:

relationships

5 Ways I Won With Twitter

June 1, 2010

I recently did a revenue analysis for 2009 and discovered something. Almost 80% of my revenue from that year can be linked directly back to Twitter. Since my last post, I’ve been asked how I’ve made Twitter work for my business. Honestly, that question makes me uncomfortable because I am not a Twitter expert; I [...]

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5 Reasons You Don’t Need To Cold Call Me

May 24, 2010

Caveat – I believe in relationship- based sales. If that’s not how you work, this post may not be helpful to you.
Something extraordinary happened the other day. Someone cold-called me! It was such a shock that I had to think hard about the last time it happened and I realized it had been months.
Why You [...]

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Thank You For Your Complaint

May 4, 2010

A few years ago, my husband bought a car battery from O’Reilly’s Auto Store which included a warranty. This weekend, the battery died and he took it to the O’Reilly’s location where he made his purchase. The manager of this location looked at my husband with suspicion and questioned (in a decidedly non-customer friendly manner) [...]

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March Marketing Madness Featuring Tim Hayden

April 2, 2010

If you don’t know Tim Hayden, you should. I met Tim at South by Southwest Interactive last month at an excellent social media seminar which you can read about here. Tim hosted the event and spoke. After spending some time with him, learning about his vision for the future of social media I knew I [...]

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March Marketing Madness Featuring Kent Huffman

March 29, 2010

Welcome to March Marketing Madness! This week you will have the opportunity to hear from marketing experts around the country via guest blog posts on Sanera.
Our first guest blogger is Kent Huffman, and believe me, when it comes to marketing, he knows what he’s talking about. Kent led the global marketing communications team at Perot [...]

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The Next Social Media Revolution

March 15, 2010

Forgive the long post intended for social media geeks like me.
There is a second revolution coming in social media.
In its early stages, social media was the revolution in and of itself. From a business perspective, social media was about establishing better means of communication and connection with customers. “Find them where they are.” “Listen to [...]

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Do You Should On People

February 3, 2010

Great Expectations…we learn early in life that expectations can bring great joy, satisfaction and reward; and unfilled expectations can be equally disheartening and damaging to perceptions and relationships. When we live a life of expectation and build a business around expectations, we look to others to fulfill those needs. We expect our children to love [...]

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How Big Is Your Bark

January 4, 2010

We recently adopted our 2 year old dog, Lucy. We were quickly reminded that dogs have an ingrained “fight or flight” response when they feel threatened. When Lucy seems threatened by other dogs, she fights which involves lots of barking and growling. Dogs can be trained to change the undesirable behaviors with help from dog [...]

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It’s Easy To Be Extraordinary

December 21, 2009

I went to a Christmas bazaar and there was a table full of jewelry goodies. In fact, there were a couple of tables with jewelry goodies. But I stopped at this one because of the woman’s smile. She was engaging without being sales-y:  she asked about me, whether or not I was ready for Christmas [...]

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The Cure For A 2010 Business Hangover

November 30, 2009

Wow. I looked at the calendar today and realized something. There are less than five weeks until 2010. This lit a fire under me! I don’t want to wake up January 1st with a ten page to do list.  I want to celebrate January 1st with my favorite cup of coffee, a filled appointment book, [...]

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