Posts tagged as:

results

How To Name Your Business

July 13, 2010

“How do I choose a name for my business?” It’s an important question.
Run your ideas for a business name through some of these filters and see what you get:
1. Is the url available?
If not, look for something else. The synergy of having your company name match yourcompanyname.com is too important to ignore.
2. Is it naturally [...]

5 comments Read the full article →

The Amy Challenge

April 19, 2010

This is a true story about “Amy” who just happens to be one of my heroes.
Amy has had a lot to overcome in her life. She was married to a soldier and as that vocation usually demands, they moved to a new state and city where she knew no one. Happily she became pregnant. When [...]

3 comments Read the full article →

This Should Not Have Happened

April 13, 2010

She sat across the conference room table from me wiping the tears from her face.
Her tears were streaming unabated because of news she received three weeks ago: after 35 years, her company did not need her anymore. Today is her last day.
The company thoughtfully wanted to support her in her job search and that is [...]

11 comments Read the full article →

March Marketing Madness Featuring Kevin Grossman

April 1, 2010

Today is a special day. As I was contemplating which guest bloggers to invite this week, this man was at the top of my list – Kevin Grossman. Kevin’s 22 years of marketing communications experience has been primarily in the human resources (HR) and recruiting industries. Hundreds of HR suppliers around the country have tapped [...]

3 comments Read the full article →

Why Your Dog Drinks From The Toilet

March 28, 2010

Welcome to March Marketing Madness! This week, all the blog posts will be about marketing. In fact, I have invited several marketing experts to guest blog! The guest bloggers are actively involved in marketing, come from different industries and live all over the country. You will be privy to their knowledge and unique perspectives. AND [...]

5 comments Read the full article →

The Next Social Media Revolution

March 15, 2010

Forgive the long post intended for social media geeks like me.
There is a second revolution coming in social media.
In its early stages, social media was the revolution in and of itself. From a business perspective, social media was about establishing better means of communication and connection with customers. “Find them where they are.” “Listen to [...]

21 comments Read the full article →

The Un-Newsletter

February 9, 2010

I fought the idea of doing a newsletter for a long time. I hate newsletters. They are typically high on self-promotion and low on value, so I usually delete them before I open them. I don’t have time to read them, I don’t want to read them and I did not want to be hypocritical [...]

3 comments Read the full article →

And You Will Tell Them Yes

February 8, 2010

All your life you are told the things you cannot do.
All your life they will say you’re not GOOD ENOUGH
or STRONG ENOUGH or TALENTED ENOUGH.
They’ll say you’re the wrong height or the wrong weight
or the wrong type to play this or BE THIS or achieve this.

They will tell you no, [...]

0 comments Read the full article →

You Be The Coach For Referral Fees

January 11, 2010

I was at a networking event and one of my friends (a small business owner) said:
“Someone referred a client to me and they are asking for a 20% referral fee. I don’t charge for referrals. If you’re someone I know and I believe you will do a good job, I’m going to refer business to [...]

12 comments Read the full article →

Purple Cow Prospecting

December 14, 2009

In case you have not read “Purple Cow” by Seth Godin, go get it – today. It’s about being remarkable, how to exceptionally market yourself, your products and your services. The idea is that in a field full of cows, if you’re purple, you’re going to stand out.
Long-term business success requires more than purple cow [...]

4 comments Read the full article →

← Previous Entries