Posts tagged as:

Sales

Are You Leaving Money on the Table – Ava Diamond

March 15, 2011

Welcome to day 3 of March Marketing Madness, a series of posts from marketing experts around the country giving their best advice to entrepreneurs.  Get ready for some information and inspiration. Our guest expert today is Ava Diamond, president of Feisty Women Rock.  Along with many accomplishments, Ava is a renowned speaker and has co-authored [...]

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The You Don’t So I Won’t Sales Technique

February 27, 2011

If you follow my blog you know I’ve done several posts about relationship-based selling. (I’ll include links below.) At its most basic level, the premise behind relationship-based selling is that you establish a connection with your prospective client based on genuine care and concern, determine what their needs are and tell them how your product [...]

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5 Ways to Build Your Twitter Influence

January 21, 2011

Anytime someone uses the phrase “social media guru” it cracks me up because really and truly, it’s not that hard to build a strong following online. You don’t have to be a guru and it certainly doesn’t require 10,000 hours of mastery. You must, however, understand that building influence online is about building relationships. You’re [...]

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Why I’m Shredding Your Business Card

November 22, 2010

First, let me just say I can’t believe I have to write this post. But it appears I must, so let’s get after it. I was at a networking event recently and received a bunch of business cards. See the woman in the picture? That’s me as I look at these cards on my desk. [...]

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Customer Immersion

November 5, 2010

My husband and I went to see a movie recently and in the middle of it a baby started screaming. Heads turned and a wave annoyance swept through the theater followed by the sounds of “Sheesh,” sighs and cursing. Have you ever stopped to consider why most of us find that so irritating? A lot [...]

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If I Were A Lightswitch…

October 16, 2010

Do you know why cars have several gears? Because each gear is needed for different circumstances. Reverse is, well… for reverse. Lower gears give you more torque which comes in handy when you’re on steep inclines. Higher gears help you lower your engine’s RPMs which increases your miles per gallon which saves you money. Some [...]

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Would This Make You Stop And Eat

September 29, 2010

A few weekends ago my husband and I were driving from San Antonio to South Texas. If you haven’t traversed that route, there are stretches of flat highway interrupted by little bitty towns. Our trip gave us unfortunate, visible evidence of what the recession has done to small business owners. Many of the places where [...]

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5 Marketing Lessons from Crack Dealers

September 23, 2010

Disclaimer: I have never used illegal drugs and do I not advocate the use of illegal drugs or controlled substances illegally. Drugs and the repercussions of their use, do irreparable harm to the user, their families, their coworkers and the community at large. Stay clean, stay sober or stay home. One of the things I [...]

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What I’ve Learned From Rejection

June 4, 2010

Have you ever faced rejection? Perhaps your cold calling hit a dead end or your proposals have been rejected? Some people told me I shouldn’t write this post. Their concern was that I might look bad or I might discredit myself by telling this story. But the truth is that we all face rejection. And [...]

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5 Reasons You Don’t Need To Cold Call Me

May 24, 2010

Caveat – I believe in relationship- based sales. If that’s not how you work, this post may not be helpful to you. Something extraordinary happened the other day. Someone cold-called me! It was such a shock that I had to think hard about the last time it happened and I realized it had been months. [...]

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Smores and Sales

April 19, 2010

This is a big week at Sanera as I’m starting a third Sanera Camp (small business boot camp) class in two days. As I’ve been preparing for it, the idea of customer experience is in all my thoughts. Last December, my friend and blogger, Michael Long, asked me to write about this very topic. Even [...]

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March Marketing Madness Featuring Eric Fletcher

March 30, 2010

Welcome to March Marketing Madness! All this week, you will have access to several marketing experts’ opinions and ideas. And today, I am happy to introduce you to Eric Fletcher. Eric is the Chief Marketing Officer of McGlinchey Stafford PLLC, a national corporate law firm. He is a former broadcaster, advertising agency creative director and [...]

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Why Your Dog Drinks From The Toilet

March 28, 2010

Welcome to March Marketing Madness! This week, all the blog posts will be about marketing. In fact, I have invited several marketing experts to guest blog! The guest bloggers are actively involved in marketing, come from different industries and live all over the country. You will be privy to their knowledge and unique perspectives. AND [...]

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2010 What Ifs

January 6, 2010

A preview to my San Antonio Business Building Boot Camp, January 13, 2010: One of the things I love about Twitter is the ability to connect and speak with people I never would have met otherwise. This week I had the fortunate experience of speaking with two super-intelligent business owners: Patty Farmer of Envoy Mortgage [...]

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Beach Houses And Business Planning

December 28, 2009

When you started your business, did you do it because you wanted to work 80 hours a week? When you took the plunge, was it your hope that you would never see your family? Did you want to lose sleep, lose hair and make Tums your own personal food group? Of course not. Most small [...]

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It’s Easy To Be Extraordinary

December 21, 2009

I went to a Christmas bazaar and there was a table full of jewelry goodies. In fact, there were a couple of tables with jewelry goodies. But I stopped at this one because of the woman’s smile. She was engaging without being sales-y:  she asked about me, whether or not I was ready for Christmas [...]

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Purple Cow Prospecting

December 14, 2009

In case you have not read “Purple Cow” by Seth Godin, go get it – today. It’s about being remarkable, how to exceptionally market yourself, your products and your services. The idea is that in a field full of cows, if you’re purple, you’re going to stand out. Long-term business success requires more than purple [...]

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How To Create An Irrelevant Brand

December 9, 2009

None of us ever wakes up, looks in the mirror and says, “Today, my goal is to be irrelevant.” When you go to a networking event or a Tweetup you don’t introduce yourself by saying “Hi. My name is Rose Pineda. I’m a mortgage lender with Mortgages Are Us and I’m irrelevant.” Of course not! [...]

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Charlie Brown Business Sense

December 7, 2009

Forget business for a moment. Let’s talk Christmas trees. Have you ever been to a tree lot with a perfectionist? That one’s too big. That one’s scrawny. That one has a gap on the left side where a bird had a nest. Too small. Too short. Too green. Too pine-y. Too spruce-y. And after hours [...]

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The Cure For A 2010 Business Hangover

November 30, 2009

Wow. I looked at the calendar today and realized something. There are less than five weeks until 2010. This lit a fire under me! I don’t want to wake up January 1st with a ten page to do list.  I want to celebrate January 1st with my favorite cup of coffee, a filled appointment book, [...]

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