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Sanera

You Be The Coach For Referral Fees

January 11, 2010

I was at a networking event and one of my friends (a small business owner) said:
“Someone referred a client to me and they are asking for a 20% referral fee. I don’t charge for referrals. If you’re someone I know and I believe you will do a good job, I’m going to refer business to [...]

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Resolutions Are Horse Feathers

December 30, 2009

Last week, Michael Long, aka The Red Recruiter posted this very interesting tweet:
Everywhere you turn, especially at this time of year, there are a million posts about making and keeping New Year’s resolutions. Personally, I think most of it is a bunch of hooey like “visualize your success” and “strive for goal congruity.” What I [...]

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Beach Houses And Business Planning

December 28, 2009

When you started your business, did you do it because you wanted to work 80 hours a week? When you took the plunge, was it your hope that you would never see your family? Did you want to lose sleep, lose hair and make Tums your own personal food group? Of course not.
Most small business [...]

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It’s Easy To Be Extraordinary

December 21, 2009

I went to a Christmas bazaar and there was a table full of jewelry goodies. In fact, there were a couple of tables with jewelry goodies. But I stopped at this one because of the woman’s smile. She was engaging without being sales-y:  she asked about me, whether or not I was ready for Christmas [...]

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Choices And Lessons

December 16, 2009

As most of you know, there was a bit of drama yesterday regarding one of my blog posts.
To those of you who reached out to me via blog comments, on Twitter and in direct messages I thank you! As I write this, I’m  feeling deeply appreciative of my friends and colleagues. And so, I’d like [...]

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Purple Cow Prospecting

December 14, 2009

In case you have not read “Purple Cow” by Seth Godin, go get it – today. It’s about being remarkable, how to exceptionally market yourself, your products and your services. The idea is that in a field full of cows, if you’re purple, you’re going to stand out.
Long-term business success requires more than purple cow [...]

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How To Create An Irrelevant Brand

December 9, 2009

None of us ever wakes up, looks in the mirror and says, “Today, my goal is to be irrelevant.” When you go to a networking event or a Tweetup you don’t introduce yourself by saying “Hi. My name is Rose Pineda. I’m a mortgage lender with Mortgages Are Us and I’m irrelevant.” Of course not!
Or [...]

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Benjamin Franklin, Albert Einstein And Sheryl Crow

December 2, 2009

If you want to succeed, you better commit this quote to memory: “The definition of insanity is doing the same thing over and over again and expecting different results.”
Now, you can decide if you want to be on “Team Ben” or “Team Al,” because no one seems to be quite sure if Benjamin Franklin or [...]

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A Word To Recruiters From HR

November 27, 2009

Over the last several months, I have developed relationships with executive search and recruiting professionals on Twitter. Michael Long, Meghan Biro, Jacqui Poindexter (executive resume writing), Mike Ramer, Stephanie Lloyd, Bill Boorman and Brian Shumaker, are people I greatly admire in this arena.  The conversations I have with these folks are always enlightening and inspiring. [...]

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The Gossip Grapevine Part 2 – Minimizing The Negative Impact of Gossip

November 19, 2009

Old School

Why do we love to gossip? In the first post on gossip, we found out that people gossip because it is a way for them to find support, feel justified and to protect what they feel is being threatened. But regardless of the reason for gossip, it is still destructive. Gossip is here to [...]

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