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Sanera

What Corporate Can Learn From Small Business

January 26, 2011

I was recently interviewed by a local magazine and the interviewer asked me this question: “You worked with a wide range of clients, from family-owned businesses to several Fortune 500 companies, what have you learned from both?” I think the answer to that question merits a post. I learned that both business models have a [...]

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You Be The Coach For Referral Fees

January 11, 2010

I was at a networking event and one of my friends (a small business owner) said: “Someone referred a client to me and they are asking for a 20% referral fee. I don’t charge for referrals. If you’re someone I know and I believe you will do a good job, I’m going to refer business [...]

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Resolutions Are Horse Feathers

December 30, 2009

Last week, Michael Long, aka The Red Recruiter posted this very interesting tweet: Everywhere you turn, especially at this time of year, there are a million posts about making and keeping New Year’s resolutions. Personally, I think most of it is a bunch of hooey like “visualize your success” and “strive for goal congruity.” What [...]

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Beach Houses And Business Planning

December 28, 2009

When you started your business, did you do it because you wanted to work 80 hours a week? When you took the plunge, was it your hope that you would never see your family? Did you want to lose sleep, lose hair and make Tums your own personal food group? Of course not. Most small [...]

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It’s Easy To Be Extraordinary

December 21, 2009

I went to a Christmas bazaar and there was a table full of jewelry goodies. In fact, there were a couple of tables with jewelry goodies. But I stopped at this one because of the woman’s smile. She was engaging without being sales-y:  she asked about me, whether or not I was ready for Christmas [...]

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Choices And Lessons

December 16, 2009

As most of you know, there was a bit of drama yesterday regarding one of my blog posts. To those of you who reached out to me via blog comments, on Twitter and in direct messages I thank you! As I write this, I’m  feeling deeply appreciative of my friends and colleagues. And so, I’d [...]

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Purple Cow Prospecting

December 14, 2009

In case you have not read “Purple Cow” by Seth Godin, go get it – today. It’s about being remarkable, how to exceptionally market yourself, your products and your services. The idea is that in a field full of cows, if you’re purple, you’re going to stand out. Long-term business success requires more than purple [...]

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How To Create An Irrelevant Brand

December 9, 2009

None of us ever wakes up, looks in the mirror and says, “Today, my goal is to be irrelevant.” When you go to a networking event or a Tweetup you don’t introduce yourself by saying “Hi. My name is Rose Pineda. I’m a mortgage lender with Mortgages Are Us and I’m irrelevant.” Of course not! [...]

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Benjamin Franklin, Albert Einstein And Sheryl Crow

December 2, 2009

If you want to succeed, you better commit this quote to memory: “The definition of insanity is doing the same thing over and over again and expecting different results.” Now, you can decide if you want to be on “Team Ben” or “Team Al,” because no one seems to be quite sure if Benjamin Franklin [...]

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A Word To Recruiters From HR

November 27, 2009

Over the last several months, I have developed relationships with executive search and recruiting professionals on Twitter. Michael Long, Meghan Biro, Jacqui Poindexter (executive resume writing), Mike Ramer, Stephanie Lloyd, Bill Boorman and Brian Shumaker, are people I greatly admire in this arena.  The conversations I have with these folks are always enlightening and inspiring. [...]

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The Gossip Grapevine Part 2 – Minimizing The Negative Impact of Gossip

November 19, 2009

Old School Why do we love to gossip? In the first post on gossip, we found out that people gossip because it is a way for them to find support, feel justified and to protect what they feel is being threatened. But regardless of the reason for gossip, it is still destructive. Gossip is here [...]

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I’m OK, You’re OK: Social Media Self-Esteem

November 16, 2009

Just when we thought we’d found our place in the business world and our community and gotten comfortable in our own skin, along came Social Media. Suddenly, it’s time for a high-school flashback. Instead of worrying about making the cheerleader squad or debate team, we’re obsessing over follower and friend counts. Rather than worry if [...]

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Stupid Things My Boss Says

November 13, 2009

I have a friend who faithfully watches the hit tv show The Office and reports the shenanigans of the unruly, stupendously inappropriate, sexist, megalomaniacal boss Michael Scott (played by Steve Carell). In case you haven’t seen the office, here is a quick snapshot of the brilliance Michael Scott brings to his company. When I watched [...]

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The Gossip Grapevine Part 1 – Why We Love To Gossip

November 10, 2009

New School Gossip and rumors…we see it portrayed in cartoons, played out in comedy television such as The Office and Everybody Loves Raymond, and listen to tunes such as “I Heard It Through the Grapevine.” We even have “gossip columns” and “rumor mills” all in the name of finding the scoop. For the most part, [...]

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Why I Am Sponsoring HRevolution

November 2, 2009

I love the idea of a revolution. Revolution represents change, taking a critical look at the status quo, new beginnings. Evolution is another exciting word. It’s about stretching, growing and transformation. Back in July, when my friend Ben Eubanks told me that he and Trisha McFarlane, were working on an unconference called HRevolution, I was [...]

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Vampires Friends And Sales

October 29, 2009

So I’ve got a couple of friends who are emotional vampires. Take “Sherry” for example. We started out as great friends! We’d laugh together, shop together, support each other and just hang out. Something started changing though. Sherry started having drama in her life. Serious drama. This happened, that happened and “it’s so terrible.” Over [...]

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Is Winning Everything

October 20, 2009

October, 1996, an upset happened in the boxing world that no one expected. Heavy-weight champion Evander Holyfield hit Mike Tyson, knocked him out and Evander won the much anticipated match.The media, the fans and Mike all asked for a rematch. They got it on June 28, 1997. It was a $100 million rematch. We had [...]

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Is Honesty The New Authentic

October 5, 2009

How many times have you heard the word “authenticity” in the last seven days? If you are online or went to any of the social media/tech conferences last week, I bet you heard it a bunch. The messages “be yourself”and “be authentic” are the mantras, of social media evangelists. It is the 2.0 way of [...]

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A Little Sales Kick In The Pants

October 1, 2009

I do a lot of networking and relationship building and what I ask everyone (people I know and people I don’t) is “How’s business?” I do that because I care and because I’m really interested in their response. Most everyone I speak with lately has said that their sales are down. And not just down, [...]

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The Tattoo On Your Forehead

September 29, 2009

There are a lot reasons people get tattoos. For some, it is to have a memorial of someone they love. In other parts of the world, it is to demonstrate a person’s move from being a child to being an adult. Gang members get tattoos to show affiliation with a group of people. But most [...]

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