Posts tagged as:

small business

Why Your Business Is Not Changing

July 27, 2010

Have you read John Maxwell’s book Thinking For A Change?
In it, Maxwell asks a provocative question: “Do you know what most people’s number one challenge is when it comes to making positive personal changes?”
Several answers came to mind:

A positive support system is missing.
Limited finances.
Lack of knowledge.

Here is Maxwell’s answer: “It’s their feelings. They want to [...]

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What You Need To Know About Your Competition

June 22, 2010

True story: With high expectations, I recently attended a conference held by a nationally renowned company. Surprisingly, the company’s speakers weren’t very good and most of the curriculum was rehashed information I saw in other programs for years. The company was shocked by the lack of enthusiasm from the attendees. And we were shocked to [...]

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Smores and Sales

April 19, 2010

This is a big week at Sanera as I’m starting a third Sanera Camp (small business boot camp) class in two days. As I’ve been preparing for it, the idea of customer experience is in all my thoughts. Last December, my friend and blogger, Michael Long, asked me to write about this very topic. Even [...]

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March Marketing Madness Featuring Amy Howell

April 3, 2010

What a week this has been! We’ve had some fantastic guest posts from marketing experts around the country. We are closing out March Marketing Madness week with a guest post from Amy Howell. Amy is the CEO of Howell Marketing Strategies, a PR and marketing firm that combines traditional and social media marketing. Amy has [...]

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March Marketing Madness Featuring Kevin Grossman

April 1, 2010

Today is a special day. As I was contemplating which guest bloggers to invite this week, this man was at the top of my list – Kevin Grossman. Kevin’s 22 years of marketing communications experience has been primarily in the human resources (HR) and recruiting industries. Hundreds of HR suppliers around the country have tapped [...]

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March Marketing Madness With Todd Schnick

March 31, 2010

Have you enjoyed March Marketing Madness as much as I have? Well it’s not over yet. I have the great pleasure of introducing you to Todd Schnick. Todd is Chief of The Intrepid Group, a marketing firm out of Atlanta, Georgia. Todd specializes small to medium-sized companies (one of the reasons I wanted him to [...]

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March Marketing Madness Featuring Kent Huffman

March 29, 2010

Welcome to March Marketing Madness! This week you will have the opportunity to hear from marketing experts around the country via guest blog posts on Sanera.
Our first guest blogger is Kent Huffman, and believe me, when it comes to marketing, he knows what he’s talking about. Kent led the global marketing communications team at Perot [...]

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The Next Social Media Revolution

March 15, 2010

Forgive the long post intended for social media geeks like me.
There is a second revolution coming in social media.
In its early stages, social media was the revolution in and of itself. From a business perspective, social media was about establishing better means of communication and connection with customers. “Find them where they are.” “Listen to [...]

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You Need A Business Butt Kicking Part 2

March 15, 2010

In Part 1, we discussed what makes some business owners successful and others not. This is a continuation of that post. So what is the answer? Successful business owners have a different set of core beliefs than those who wish for success. Yesterday, I went over six ways you, as a small business owner, need [...]

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You Need A Business Butt Kicking Part 1

March 14, 2010

Why are some business owners more successful than others? Their belief systems are different from the “wishers” or the “posers.” The successful business owners make a decision to go for what they want and they do it – no excuses.
1. Work your butt off!
When you look at successful business owners, it’s tempting to think they [...]

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