Posts tagged as:

Social Media

Bleh

May 3, 2011

That’s how I’m feeling. And it shows because I haven’t been very active in social media and I haven’t updated my blog in a while. I write when I’m inspired and I get really quiet when I’m not. It’s not the way to build a blog or an audience, but as a friend of mine [...]

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Why I Joined Empire Avenue

April 7, 2011

The short answer? Because Michael Long told me to do it. What Is Empire Avenue? The simplest way I can explain it is this. Empire Avenue is a social media network valuation tool (like Klout but very different) in a game format, similar to the New York Stock Exchange, played with virtual money. Don’t let [...]

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There Is No Friggin’ Easy Button To Market Your Business – Kevin W. Grossman

March 25, 2011

I can’t think of a better person to wrap up March Marketing Madness than Kevin W. Grossman. Kevin’s 22 years of marketing communications experience has been primarily in the human resources (HR) and recruiting industries. Hundreds of HR suppliers around the country have tapped into Kevin’s marketing and social media expertise. Kevin is an HR [...]

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How To Build A Website That CLICKS With Your Customers – Tom Pick

March 24, 2011

Today, we are featuring marketing expert Tom Pick. I met Tom via Twitter about a year ago and have enjoyed his social media posts on his blog Webbiquity. If you’re following Tom on Twitter (@TomPick), you’ll find him actively posting great content related to B2B marketing and social media strategies. He’s also been named one [...]

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How To Maximize LinkedIn For Your Small Business – Jason Seiden

March 22, 2011

Ladies and gentlemen, it is day 8 of March Marketing Madness and you are in for a real treat today: Jason Seiden. I’ve been following Jason’s blog Fail Spectacularly (don’t you love the name?) for a while and had the great pleasure of meeting my online buddy IRL a couple of weeks ago.  Jason and [...]

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7 Steps to Creating a Small Business Community on Twitter – Kent Huffman

March 20, 2011

When I pause to think about today’s guest marketing expert, I pinch myself for being lucky enough to know him – Kent Huffman. Kent has been featured in Forbes, is a published author and is a wicked-smart marketing guru. Further, if anyone is qualified to tell us about communities on Twitter, it’s Kent. For the [...]

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Stupid Social Media Questions

March 11, 2011

I used to say, “There’s no such thing as a stupid question.” You know what? I was wrong. There are stupid questions. And when it comes to social media, the stupidity abounds. I was at a South by Southwest event in Austin today and heard someone from a major international corporation talk about how her [...]

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5 Ways to Build Your Twitter Influence

January 21, 2011

Anytime someone uses the phrase “social media guru” it cracks me up because really and truly, it’s not that hard to build a strong following online. You don’t have to be a guru and it certainly doesn’t require 10,000 hours of mastery. You must, however, understand that building influence online is about building relationships. You’re [...]

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Social Media The Gateway Drug

November 15, 2010

I drive some people crazy with all my talk about social media. I know I do and that’s okay. It’s okay because when I am “evangelizing” people about social media, that’s really not the message I’m trying to spread. There is a bigger message, a more urgent message that all business owners need to heed: [...]

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My Blogging Ethical Dilemma

August 23, 2010

I haven’t written a blog post in three weeks. I’ve tried. I’ve sat in front of my computer screen almost every day and attempted to come up with something meaningful, smart and witty. But it didn’t happen. So I decided to stop trying so I could figure out what was going on and I realized [...]

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5 Ways I Won With Twitter

June 1, 2010

I recently did a revenue analysis for 2009 and discovered something. Almost 80% of my revenue from that year can be linked directly back to Twitter. Since my last post, I’ve been asked how I’ve made Twitter work for my business. Honestly, that question makes me uncomfortable because I am not a Twitter expert; I [...]

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5 Reasons You Don’t Need To Cold Call Me

May 24, 2010

Caveat – I believe in relationship- based sales. If that’s not how you work, this post may not be helpful to you. Something extraordinary happened the other day. Someone cold-called me! It was such a shock that I had to think hard about the last time it happened and I realized it had been months. [...]

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March Marketing Madness Featuring Tim Hayden

April 2, 2010

If you don’t know Tim Hayden, you should. I met Tim at South by Southwest Interactive last month at an excellent social media seminar which you can read about here. Tim hosted the event and spoke. After spending some time with him, learning about his vision for the future of social media I knew I [...]

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March Marketing Madness With Todd Schnick

March 31, 2010

Have you enjoyed March Marketing Madness as much as I have? Well it’s not over yet. I have the great pleasure of introducing you to Todd Schnick. Todd is Chief of The Intrepid Group, a marketing firm out of Atlanta, Georgia. Todd specializes small to medium-sized companies (one of the reasons I wanted him to [...]

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March Marketing Madness Featuring Kent Huffman

March 29, 2010

Welcome to March Marketing Madness! This week you will have the opportunity to hear from marketing experts around the country via guest blog posts on Sanera. Our first guest blogger is Kent Huffman, and believe me, when it comes to marketing, he knows what he’s talking about. Kent led the global marketing communications team at [...]

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The Next Social Media Revolution

March 15, 2010

Forgive the long post intended for social media geeks like me. There is a second revolution coming in social media. In its early stages, social media was the revolution in and of itself. From a business perspective, social media was about establishing better means of communication and connection with customers. “Find them where they are.” [...]

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You Get What You Pay For

February 1, 2010

Would you pay someone $2.25 for an “authentic” Rolex watch that typically costs $100,000+? Then why do we do this very thing in business? We work with vendors and expect to get a $5,000 product for $800. I understand; money is always tight in small businesses. To survive, we typically look for the best deals [...]

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2010 What Ifs

January 6, 2010

A preview to my San Antonio Business Building Boot Camp, January 13, 2010: One of the things I love about Twitter is the ability to connect and speak with people I never would have met otherwise. This week I had the fortunate experience of speaking with two super-intelligent business owners: Patty Farmer of Envoy Mortgage [...]

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Choices And Lessons

December 16, 2009

As most of you know, there was a bit of drama yesterday regarding one of my blog posts. To those of you who reached out to me via blog comments, on Twitter and in direct messages I thank you! As I write this, I’m  feeling deeply appreciative of my friends and colleagues. And so, I’d [...]

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The Cure For A 2010 Business Hangover

November 30, 2009

Wow. I looked at the calendar today and realized something. There are less than five weeks until 2010. This lit a fire under me! I don’t want to wake up January 1st with a ten page to do list.  I want to celebrate January 1st with my favorite cup of coffee, a filled appointment book, [...]

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