Posts tagged as:

target market

Your Game Changing Message On a Budget – Eric Fletcher

March 18, 2011

I was in Dallas a few months ago sitting in a cafe with three people having an energy-charged conversation about small business, customer experience and marketing. One of the brilliant people at the table is our guest expert today, Eric Fletcher. Eric has an unassuming air about him, but watch out – he’s a sleeper! [...]

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The You Don’t So I Won’t Sales Technique

February 27, 2011

If you follow my blog you know I’ve done several posts about relationship-based selling. (I’ll include links below.) At its most basic level, the premise behind relationship-based selling is that you establish a connection with your prospective client based on genuine care and concern, determine what their needs are and tell them how your product [...]

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5 Marketing Lessons from Crack Dealers

September 23, 2010

Disclaimer: I have never used illegal drugs and do I not advocate the use of illegal drugs or controlled substances illegally. Drugs and the repercussions of their use, do irreparable harm to the user, their families, their coworkers and the community at large. Stay clean, stay sober or stay home. One of the things I [...]

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What You Need To Know About Your Competition

June 22, 2010

True story: With high expectations, I recently attended a conference held by a nationally renowned company. Surprisingly, the company’s speakers weren’t very good and most of the curriculum was rehashed information I saw in other programs for years. The company was shocked by the lack of enthusiasm from the attendees. And we were shocked to [...]

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Smores and Sales

April 19, 2010

This is a big week at Sanera as I’m starting a third Sanera Camp (small business boot camp) class in two days. As I’ve been preparing for it, the idea of customer experience is in all my thoughts. Last December, my friend and blogger, Michael Long, asked me to write about this very topic. Even [...]

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Why Your Dog Drinks From The Toilet

March 28, 2010

Welcome to March Marketing Madness! This week, all the blog posts will be about marketing. In fact, I have invited several marketing experts to guest blog! The guest bloggers are actively involved in marketing, come from different industries and live all over the country. You will be privy to their knowledge and unique perspectives. AND [...]

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Following My Own Advice

January 27, 2010

It’s funny how being a coach causes me to turn inward and examine my business practices. I regularly have to ask myself if I’m taking the advice I give to my clients. Unfortunately, the answer is “not always,” particularly with regard to niche markets. You see, I’m doing a lot of work with clients (and [...]

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Purple Cow Prospecting

December 14, 2009

In case you have not read “Purple Cow” by Seth Godin, go get it – today. It’s about being remarkable, how to exceptionally market yourself, your products and your services. The idea is that in a field full of cows, if you’re purple, you’re going to stand out. Long-term business success requires more than purple [...]

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Could Should or Want (Target Market Part 2)

September 10, 2009

In my last post “Are You a Crystal or a Magnifying Glass” we talked through the importance of having a laser-focused, clearly defined target market for your products or services. The next step is actually defining it. News Flash Defining your target market does not begin with market research, demographic analysis or a business plan. [...]

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Are You A Crystal or Magnifying Glass™

September 8, 2009

There is a common theme emerging among my business coaching clients; it is a death knell that most fail to recognize. What are the symptoms of this downward progression? A sense of being overwhelmed Frustration that sales haven’t significantly increased, despite time and effort The inability to clearly and powerfully articulate what they do These [...]

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