December 14, 2009
In case you have not read “Purple Cow” by Seth Godin, go get it – today. It’s about being remarkable, how to exceptionally market yourself, your products and your services. The idea is that in a field full of cows, if you’re purple, you’re going to stand out.
Long-term business success requires more than purple cow [...]
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September 10, 2009
In my last post “Are You a Crystal or a Magnifying Glass” we talked through the importance of having a laser-focused, clearly defined target market for your products or services. The next step is actually defining it.
News Flash
Defining your target market does not begin with market research, demographic analysis or a business plan. Defining your [...]
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